Social Media Typo Anonymous: 3 Ways to Recover

Hi, my name is Gessenia Votta and I am a PR social media manager. My last typo was over two months ago, while sharing a blog on Facebook about how the Vatican announced the Pope was stepping down from a PR perspective – and I got caught red-handed by a Facebook user. I proceeded to delete the comment entirely within three minutes of the initial posting, which also removed the user’s snarky comment that called out my mistake. I woke...

Say Goodbye to a Few More Characters

Twitter has already redefined short-form writing, forcing us to really consider each word and character we use as content creators and to rethink the best means of engagement. Short-form is becoming shorter-form for Twitter, however, as pressure from one of their vendors has subtly led to some changes coming out of the social media giant. What are the changes: Twitter’s t.co link service (the service that automatically archives all links shared via Twitter) is requiring extra characters in order to...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Google Fiber: Is coming to Austin beginning 2014. AT&T and Time Warner are already crying out as Google’s service will include internet, TV and DVR. “Fiberhoods"...

Cinderellas punch PR ticket to Big Dance

This post was written by Katie Huber, an associate account representative at LPP and the agency’s self-professed college hoops aficionado. March Madness brings out the competitor in all of us – from Championship Week to Selection Sunday to the Final Four, there is nothing quite like the culture and entertainment provided by a few straight weeks of non-stop college basketball. As a PR pro and sports enthusiast, my favorite part of the madness is the extra spark of magic found...

What's in Your Exploding Social Media Toolbox?

If you are fan of the dozens of home improvement shows on television today, you've seen there is virtually a tool for everything. When I watch these shows I think to myself, "Wow, that is pretty cool. Look how easy that was." Tackling the most complicated jobs looks doable for the average Joe or Jane do-it-yourselfer after watching an episode of these shows. "I could do that if I only had the right tool!" Similarly, as social media has exploded...

Are social media and material information compatible?

Social media and investor relations just took a huge step forward. Or so it seems. Earlier this week, the Security and Exchange Commission (SEC) said companies may use corporate social media channels such as Facebook and Twitter to "announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information." I am a believer in social media as a very effective tool for...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Obama’s BRAIN: President Obama announced federal funding for a new neurotechnology project. The new BRAIN Initiative will develop tools that can better map the human brain,...

From What's Now To What's Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Marriage Equality: Oral arguments were presented at the Supreme Court in the legal battle to extend the right of marriage and associated federal benefits to same-sex...

Work friends can be real friends…. and nine other things I learned at LPP

Ten years ago, I started at Lois Paul and Partners in Austin as a bright eyed, yet terrified, account rep. One of my first assignments was to fax a press release and keep track of “clippings” to build a clip book for the client. The list of trade publications was endless, and I remember tracking speaking opportunities kept me busy all week. How things have changed! While we might not be faxing anymore, I learned so much in those first...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories SXSW Interactive: Check out photos from the event. Recaps and takeaways coming to the LPP blog this week. Make sure you’re subscribed and connected with us...