The How, Who and When of Social Engagement

My colleague Don Jennings shared an interesting post written by Daniel Kraft of NewsGator, that lists & Habits of Highly Effective Social Leaders. The “grabber” sentence is the following: “Leaders that ignore the Social Business Revolution will be replaced. If you don’t buy into it, your competitors will – they’ll take your job, your company, and your place in history.” That, combined with some McKinsey data about the potential margin improvement that social engagement delivers, sets up the reader for...

Ringin’ Bells: From Carbon Capture to the Cloud

This week, several LPPers (myself included) from both Boston and Austin attended the Publicity Club of New England’s annual Bell Ringer awards. It was great to see hundreds of the best communications professionals in the industry come together and showcase their work for clients spanning virtually every industry, from consumer, to B2B to government. And while the awards spotlight the great work of these communications professionals, at their heart they are also about recognizing their clients and the important contributions...

Another One Bites the Dust

The big news in the tech PR world today is that another IT focused publication is killing off its print issue. As reported by Rob O’Regan at eMedia Vitals and in an email to subscribers, the next victim in the slow decline of print magazines is IDG’s mighty Network World. IDG announced in an email to subscribers on Thursday, June 6 that the June 3 print issue would be the publication’s last. With Network World’s move to a digital only...

5 Ways to Optimize Your Brand via LinkedIn

What does your brand say about you? That was the topic of this week’s workshop hosted by LinkedIn that I attended at the W Boston Hotel. Accompanied by fellow talent acquisition leaders from various organizations and industries, the seminar honed in on the role of social media in optimizing a company’s presence. Tools like LinkedIn are an avenue for your brand to come alive, prove its claim in the industry and interact with its desired audience. It’s a channel that...

#BostonPRoud event - community for a cause

The Boston PRoud event was held at various locations on Boylston Street here in Boston last night. The PR community came out in droves to raise money and support the city and victims of the tragedy that unfolded on Marathon Monday earlier this year. The energy, enthusiasm and overall commitment to a greater cause brought a group of professionals together to support a worthy cause. Early estimates show the event collecting over $65,000 all of which is being donated to...

From What’s Now To What’s Next [May 29]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories D11: The All Things D conference taking place in Calif. this week has gathered Hollywood executives, music producers, manufacturing professionals and other executives for discussions that...

From What’s Now To What’s Next [May 22]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Oklahoma: A tornado devastated the city of Moore, Okla. on Monday. You can support #Moore response & other disasters by txting REDCROSS to 90999 to give...

From What’s Now to What’s Next [May 15]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Open Data: During a visit to Austin, Texas, President Obama announced that his government will be making data more available and accessible so that companies and...

Add these Three Missing Pieces for Better Executive Storytelling

After training hundreds of spokespeople to get ready for their interview close-ups over many years, I’ve noticed a change in the questions and requests from workshop participants. Because of the way journalism and blogging has evolved, there are three new things that all spokespeople feel they need in their communications arsenal before they hit the interview circuit. Context, context, context. Content truly is king, but anyone who is trying to tell a story about their products or services or company...

From What’s Now To What’s Next [May 8]

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Internet Sales Tax: Senate passes the bill with overwhelming bipartisan support. Top Conversations #BostonPRoud: More than 25 local public relations agencies will gather on May 29...