Cinderellas punch PR ticket to Big Dance

This post was written by Katie Huber, an associate account representative at LPP and the agency’s self-professed college hoops aficionado. March Madness brings out the competitor in all of us – from Championship Week to Selection Sunday to the Final Four, there is nothing quite like the culture and entertainment provided by a few straight weeks of non-stop college basketball. As a PR pro and sports enthusiast, my favorite part of the madness is the extra spark of magic found...

What's in Your Exploding Social Media Toolbox?

If you are fan of the dozens of home improvement shows on television today, you've seen there is virtually a tool for everything. When I watch these shows I think to myself, "Wow, that is pretty cool. Look how easy that was." Tackling the most complicated jobs looks doable for the average Joe or Jane do-it-yourselfer after watching an episode of these shows. "I could do that if I only had the right tool!" Similarly, as social media has exploded...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Obama’s BRAIN: President Obama announced federal funding for a new neurotechnology project. The new BRAIN Initiative will develop tools that can better map the human brain,...

Clients Say the Darndest Things

Now that Mad Men is returning, I began to revisit some of my favorite quotes from seasons past. For those of us that work at an agency - where client service is an obsession, not just a profession - you can't help yourself. Which made me think back to the more memorable quotes I've heard from those I've had the privilege of working with on the client side over time. No worries, the names and faces have been deleted to...

From What's Now To What's Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Marriage Equality: Oral arguments were presented at the Supreme Court in the legal battle to extend the right of marriage and associated federal benefits to same-sex...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories SXSW Interactive: Check out photos from the event. Recaps and takeaways coming to the LPP blog this week. Make sure you’re subscribed and connected with us...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories SXSW Interactive: It’s a wrap. Highlights from sessions, events, conversations with digital pros and more coming to this very blog soon! Make sure you’re subscribed and...

The Obvious Thing to Do in Austin While You’re at SXSW [#LPPSXSW]

Although I am a local, I did not want to write a “Things To Do in Austin While You’re at SXSW” blog post. But I did want to offer valuable insight to the 27,000 people headed this way for the event before it kicks off tomorrow. Here it is: The thing to do in Austin while you’re at SXSW is, in fact, SXSW. Duh, right? The reason this hardly-an-epiphany merits a blog post is that the unique nature of SXSW...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Hugo Chavez Dies: Venezuela’s leader loses battle with cancer. Country mourns and worries about its future. Sequester: Senate failed to pass either Democratic or Republican replacement...

LPP Makes SXSW Interactive Easy For You: Sessions You Should Attend [#LPPSXSW]

It’s finally here. SXSW Interactive kicks off this Friday and I think my unrelenting excitement is best explained by the fact that I will be doing this whole thing in crutches. If you see me out there, I won’t blame you if you pass me to make sure you get a decent seat at your session. But I will never forget you if you slow down to walk with me to the next session or if you donate your seat...