Social Media Typo Anonymous: 3 Ways to Recover

Hi, my name is Gessenia Votta and I am a PR social media manager. My last typo was over two months ago, while sharing a blog on Facebook about how the Vatican announced the Pope was stepping down from a PR perspective – and I got caught red-handed by a Facebook user. I proceeded to delete the comment entirely within three minutes of the initial posting, which also removed the user’s snarky comment that called out my mistake. I woke...

Say Goodbye to a Few More Characters

Twitter has already redefined short-form writing, forcing us to really consider each word and character we use as content creators and to rethink the best means of engagement. Short-form is becoming shorter-form for Twitter, however, as pressure from one of their vendors has subtly led to some changes coming out of the social media giant. What are the changes: Twitter’s t.co link service (the service that automatically archives all links shared via Twitter) is requiring extra characters in order to...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Google Fiber: Is coming to Austin beginning 2014. AT&T and Time Warner are already crying out as Google’s service will include internet, TV and DVR. “Fiberhoods"...

Cinderellas punch PR ticket to Big Dance

This post was written by Katie Huber, an associate account representative at LPP and the agency’s self-professed college hoops aficionado. March Madness brings out the competitor in all of us – from Championship Week to Selection Sunday to the Final Four, there is nothing quite like the culture and entertainment provided by a few straight weeks of non-stop college basketball. As a PR pro and sports enthusiast, my favorite part of the madness is the extra spark of magic found...

Customer isn't always right at 30,000 Feet

We are definitely in a service economy and customers have many avenues to provide feedback on products or services they purchase, including immediate commentary posted on Twitter, Facebook and other channels. As a frequent air traveler, I was heartened to see the article by Scott McCartney in the Wall Street Journal entitled "Dear Airline, Here's the Problem." McCartney outlined the increasing trend of forward-thinking airlines that are "blitzing customers with satisfaction surveys, often right after they step off the airplane."...

What's in Your Exploding Social Media Toolbox?

If you are fan of the dozens of home improvement shows on television today, you've seen there is virtually a tool for everything. When I watch these shows I think to myself, "Wow, that is pretty cool. Look how easy that was." Tackling the most complicated jobs looks doable for the average Joe or Jane do-it-yourselfer after watching an episode of these shows. "I could do that if I only had the right tool!" Similarly, as social media has exploded...

Are social media and material information compatible?

Social media and investor relations just took a huge step forward. Or so it seems. Earlier this week, the Security and Exchange Commission (SEC) said companies may use corporate social media channels such as Facebook and Twitter to "announce key information in compliance with Regulation Fair Disclosure (Regulation FD) so long as investors have been alerted about which social media will be used to disseminate such information." I am a believer in social media as a very effective tool for...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Obama’s BRAIN: President Obama announced federal funding for a new neurotechnology project. The new BRAIN Initiative will develop tools that can better map the human brain,...

Clients Say the Darndest Things

Now that Mad Men is returning, I began to revisit some of my favorite quotes from seasons past. For those of us that work at an agency - where client service is an obsession, not just a profession - you can't help yourself. Which made me think back to the more memorable quotes I've heard from those I've had the privilege of working with on the client side over time. No worries, the names and faces have been deleted to...

From What's Now To What's Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Marriage Equality: Oral arguments were presented at the Supreme Court in the legal battle to extend the right of marriage and associated federal benefits to same-sex...