LPP Pros Discuss Passion for Technology and Favorite PR Launches

Recently, LPP's Carol Hanko, Phoebe Francis and Jamie Anderson sat down to talk about their passion for technology, public relations and some of their favorite launch projects of 2012. Without giving away too many of the highlights, some of their favorite launches include Freescale's T Series Multicore Processor and Skyonic's recent funding announcement!

Healthcare Communication: How to Not Sound Like Everyone Else in Five Easy Steps

I got a pretty good laugh the other day from a NY Magazine slideshow on “How to Create a USA Show in Six Easy Steps” (and then secretly went home to set my DVR to record re-runs of “Burn Notice”). But it actually reminded me of the increasing number of healthcare companies today whose messages sound exactly the same. Now that the industry has collectively set its sights on the Triple Aim – better care, lower cost, healthier patients –...

A Precautionary Tale

Last week during an interview, one of my clients referred to the "precautionary principle" as it relates to the healthcare industry implementing new technological innovations. He loosely stated that healthcare had taken the principle to new heights and that it now seems to operate under the rule, "If any bad result from an action is possible -- at all -- do not proceed with that action." It got me thinking about the media as it relates to health topics and...

As the Healthcare Industry Turns

I'm sure I'm not alone in my opinion that most healthcare conferences follow the “soap opera” model. Much like story lines in “Guiding Light” or “As the World Turns,” you may have attended a health conference in 2001 and then another in 2007 – and you find yourself in the middle of the same conversation. While some of this remained true at the recent TiECON event in Boston, it was also refreshing to hear that there’s finally industry movement along...

Making the World a Quieter Place

You know that technology has reached into all corners of everyday life when you find yourself recommending a product you represent as a PR person when you are on a weekend away with friends. During a soggy, but very fun women's weekend in New Hampshire, when I joined a subset of the group for an early breakfast on Saturday morning, they were in the middle of a discussion of the problems many had had the night before getting any sleep....