Bloomberg's New Tech Blogs: Takeaways for Tech Companies and PR

Watch out Forbes and NYT ... Bloomberg finally has brought an attractive date to the tech-reporting party that can sing, dance and charm! Bloomberg, with its shiny new Tech Blog and Tech Deal along with the ability to leverage original video content, is definitely a little late, but appears to be making quite a Lady Gaga-style entrance. It’s still early, of course, but it's good to see the long-standing media giant expanding its technology coverage to include a more robust...

Insight for PR Pros Attending the Healthcare Slumber Party

With the U.S. healthcare industry at a pivotal juncture and public relations emerging as the number one creative services job, healthcare PR is an exciting place to be, but it comes with a unique set of challenges. This week my colleagues and I attended the Publicity Club of New England (PubClub) Boston Healthcare Media Panel to hear advice on successful PR in the healthcare industry straight from the horse’s mouth – the journalists. The panel – which consisted of Carey...

Why Media is Alive and Well

It's been a noteworthy week on the media landscape. It started with the news that the venerable enterprise IT publishing shop Ziff-Davis Enterprise is being acquired by QuinStreet and reportedly letting go 80% of the staff. It's sad news for many of our contacts at outlets like eWEEK, Baseline, CIO Insight and Channel Insider. Yet two other bits of news contrasted that and tells me that media is alive and well. Yesterday, GigaOm announced it is acquiring the assets of...

Snippets on Social Media from @PubClubofNE Event #pubclubofne

Last night I attended the Publicity Club of New England's panel discussion, "Tools and Tips for Social Success: Taking Your Social Media Program to the Next Level." The panel was moderated by my colleague, @TedWeismann. The panelists were: Janet Aronica, Head of Marketing at Shareaholic (@JanetAronica) Eric Leist, Emerging Technology Strategist, Allen and Gerritsen (@EricLeist) George Snell, Senior Vice President of Digital and Social Media, Weber Shandwick (@HighTalk) Andrew Teman, Vice President, Social Media Strategy, Hill Holliday (@andrewteman) Anne Weiskopf,...

Hey, Gamers, Let Journalists Do Their Jobs!

My son, Tyler, who is an avid "gamer," flagged an exchange between a gaming industry journalist who conducted a perfectly reasonable interview with the two developers of id Software's Rage game and was not only attacked by fans of the game, but may also be blacklisted by some corporate types for being too harsh in his questioning. Brandon Sheffield, the editor-in-chief of Game Developer Magazine and senior editor of the Gamasutra site, blogged about the experience: "A few weeks ago...

Damage Control Lesson from Heidi Watney

It's been a rough couple of weeks if you're a die-hard Red Sox fan. The team's September collapse has been widely reported -- gleefully reported in markets that hate the Sox and the succession of victories of Boston sports teams in general in recent years. Fans feel angry, frustrated and betrayed. They want answers to what happened, why did it happen, and what is the management of the team going to do about it? That kind of pent up interest...

BostonGlobe.com -- All the News That Fits You and Your Form Factor

This week I attended BusinessWire's 50th Annivesary Party at the Boston Harbor Hotel. I would like to congratulate my friends Sanford Paek, Jennifer Saragosa and everyone we work with at BusinessWire for this accomplishment. Fifty is quite a milestone and I commend them for continually adapting their business to the ever-shifting communications landscape, and for their commitment to great customer service. Sanford invited Christopher Mayer, the publisher of The Boston Globe to say a few words and the timing couldn't...

Good PR Skills, Common Sense, Clearly Lackey-ing

I routinely get inquiries from friends and acquaintances as to what PR is all about and what the secrets to being viewed positively in the press truly are. While I normally preface my remarks with my standard “PR is more of an art than a science” line, I find that the explanation is often pretty simple. Good PR stems from applying common sense to interactions with the media. This brings us to John Lackey, starting pitcher for the Boston Red...

Mashup of Traditional and Social Just Keeps Evolving

As Shirley Bassey sang: "The word is about, there's something evolving Whatever may come, the world keeps revolving They say the next big thing is here That the revolution's near But to me it seems quite clear That it's all just a little bit of history repeating" Yes, the revolution is here. Not sure if its really history repeating itself, but if you are a student or practictioner of journalism or PR then you know what you do is constantly...

LinkedIn Top Social Media Site For Journalists, But What Are They Using it For?

The graphic below was included in a post on Ragan's PR Daily yesterday that I picked from my colleague Bill McLaughlin's Twitter feed. It reported on a survey published by Arketi Group, a B2B marketing and PR agency in Atlanta, on how B2B journalists use the web in general. Certainly, the headline grabbed my attention, but the main takeaway as reported by PR Daily doesn't tell the whole story. After reading the post, I had one major question: what are...