Healthcare Communication: How to Not Sound Like Everyone Else in Five Easy Steps

I got a pretty good laugh the other day from a NY Magazine slideshow on “How to Create a USA Show in Six Easy Steps” (and then secretly went home to set my DVR to record re-runs of “Burn Notice”). But it actually reminded me of the increasing number of healthcare companies today whose messages sound exactly the same. Now that the industry has collectively set its sights on the Triple Aim – better care, lower cost, healthier patients –...

Better Healthcare Communication Heals All Wounds

A number of our clients are providing technologies and methodologies to help improve healthcare, and the industry is buzzing around CMS’ proposed regulations on accountable care organizations (ACOs), the financial and legal framework for keeping costs down and making healthcare more sustainable. With government/Meaningful Use incentives around implementing technologies like electronic health records (EHRs) and health information exchanges (HIEs), we’ve seen significant steps toward improving physician/patient communication – but as a consumer of medical care, I will say the improvements...

Live from #HIMSS11: Clarity of positioning in world of ACOs essential for healthcare IT

Walking the five-football-field show floor at HIMSS11, it’s impossible not to feel surrounded and somewhat attacked by what everyone has deemed the latest buzzword in healthcare: accountable care organizations, or ACOs. But unlike other buzzwords, it seems to be taking hold and not only from a marketing perspective. HIMSS11 is showing never-before seen signs that the healthcare IT (HIT) companies that will succeed in today’s increasingly crowded and noisy healthcare space will be the ones that show they understand –...