From What's Now To What's Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Dell goes private: Pending regulatory and stockholder approval – the company has been sold to Microsoft, Silver Lake, and Michael Dell himself for $24.4 billion. Will...

Not blogging? Well, your company should consider it

If you’re reading this blog, then you’re part of the 65 percent of B2B marketers who support blogging as their content creation vehicle. You’re probably also part of the 41 percent of companies that are, wisely, spending more money on social media this year. These stats were part of a report examining the advantages of social media for marketers. LPP understands the upside social media creates for our clients, as we have been working with many of them to help...

Penn State PR - One Year Later Part III

Allison Kreider is a 2012 graduate of Penn State University and current intern at Lois Paul & Partners. This is the third part of a four-part series covering the many angles of the sex scandal at Penn State from a first-person account and PR perspective. From how the football team, the same football program that was at the heart of the scandal, surpassed all expectations during the 2012 season in light of a new coaching staff and shaken up starting...

From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's weekly round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Obama’s Inaugural Address: The president promised progress for gay rights, gun control, voting reform, equal pay, and immigration reform. Most recently, the need for high-tech...

A Picture of Health is Worth a Thousand Mumbles

Leave it to Boston's beloved Mayor Menino. In his 20th State of the City address last night he and his very smart handlers knew that, after a recent hospitalization and lengthy rehab period, the most important message that needed to be conveyed was visual -- the Mayor is healthy and he is back to work. Menino good-naturedly takes a lot of hits in Boston for his garbled speech patterns. He is not known as an orator and often gets names...

College Students Answer: Why Tech PR? Connecting with People, Love for Writing and Concern for the Environment

I recently attended Boston College’s career fair. The event was a great success with a huge turn-out of students. These students impressed me by coming fully prepared with printed resumes, knowledge of LPP’s history, good questions and they were dressed to impress (I’m a big fan of that!). As I had assumed, the majority (36 percent) of the students I met with were communication/marketing majors, but interestingly, 20 percent were economics majors – who would have thought!? I loved seeing...

Penn State: Then, Now and Football Throughout

Allison Kreider is a 2012 graduate of Penn State University and current intern at Lois Paul & Partners. This is the second part of a four part series covering the many angles of the sex scandal at Penn State from a first-person and PR perspective. From how the football team, the same football program that was at the heart of the scandal, surpassed all expectations during the 2012 season in light of a new coaching staff and shaken up starting...

Red Sox Battening Down the PR Hatches

My favorite fictional Red Sox PR person, Les More, has been working overtime over the past few weeks to determine how to handle the tell-all book just released by former manager Terry Francona -- he of the two World Series championships and the disrespectful severing of ties at the end -- and perpetual media thorn-in-their-side Dan Shaugnessy -- he of the "curse of the Bambino" and other sundry critiques and irritating articles over the years. I'm picturing a conference call...

Live vs. Digital Connections -- The Debate Rages On

Heading to work very early one recent morning to get a jump on a major project for a client, I listened on my car radio to the NPR report: "How Our Digital Devices are Affecting our Personal Relationships." I called my husband, who was still at home and I knew was still listening to NPR -- his morning ritual -- to ask what he thought of this report. "Well, I'm looking at the telephone screen so I can communicate with...

Penn State PR - One Year Later

Allison Kreider is a 2012 graduate of Penn State University and current intern at Lois Paul & Partners. In this four part series – she will cover all angles of the sex scandal at Penn State from a first-person and PR perspective. From how the football team, the same football program that was at the heart of the scandal, surpassed all expectations during the 2012 season in light of a new coaching staff and shaken up starting roster, to hidden...