Beyond the Hype Bloggers
The agency founder who still thinks of herself as part-journalist from the early days of her career at Computerworld and eWeek and who often carries the torch to defend good PR practitioners when the entire profession is attacked or its demise is prematurely predicted.
He lives and breathes social media at the agency, but has the objectivity and the wide-angle-lens view not to brand himself a social media guru. He's a communications expert with knowledge of open source, cloud computing and many other segments of technology. He skillfully guides the agency and his clients through all of the new social media trends and tools, neatly side-stepping and exploding the hype and providing smart recommendations for how to integrate and use social media effectively as part of your program, not all of your program.
An industry and agency veteran who is well respected among his colleagues, clients and influencers for being smart, strategic and telling it like it is while maintaining the fabled McLaughlin charm. He brings great insights into industry moves and trends from his years of experience in marketing and PR and always manages to interlace these with fun pop culture references -- not surprising for the leader of a killer Trivia Team at the agency.
Our road warrior communicator who always has several channels open and operating 24/7. Whether he is delving into the storage market, where his knowledge and insights rival anyone's on the planet, or pointing out the latest interesting development or trend in communications, which he cares about passionately, he always has an interesting view to share.
In addition to giving us the Austin, Texas view of the industry and the world, she also has a depth of knowledge in the clean tech marketplace, as well as the semiconductor and security industries. A former journalist like Lois, Carol brings a writer's eye to industry events and trends.

