Beyond the Hype Bloggers
The agency founder who still thinks of herself as part-journalist from the early days of her career atComputerworld and eWEEK (which she helped found!) and who often carries the torch to defend good PR practitioners when the entire profession is attacked or its demise is prematurely predicted. Follow @boslfp on Twitter or read her recent posts.
Anastasia is creative, pushes the envelope, and doesn’t like the word “no.” To her, that means “not now.” It drives her to think of a better hook that may resonate. Anastasia gets most excited when her teams land great placements because at the end of the day she knows her clients want results that tell their story to their target audience. Strong opinions, and executives who aren’t afraid to share them, are her favorite weapons in PR. Follow @anastasia5873 on Twitter or read her recent posts.
An industry and agency veteran who is well respected among his colleagues, clients and influencers for being smart, strategic and telling it like it is while maintaining the fabled McLaughlin charm. He brings great insights into industry moves and trends from his years of experience in marketing and PR and always manages to interlace these with fun pop culture references -- not surprising for the leader of a killer Trivia Team at the agency. Follow @billmcl on Twitter or read his recent posts.
In addition to giving us the Austin, Texas view of the industry and the world, she also has a depth of knowledge in the clean tech marketplace, as well as the semiconductor and security industries. No matter how complicated the technology, Carol is good at making it relevant to the media, transforming clean room static control technology into a national business story. A former journalist like Lois, Carol brings a writer's eye to industry events and trends. Follow @Carol_Hanko on Twitter or read her recent posts.
Christine, known to many as ‘cas,’ joined LPP in 1994 to practice her passion for helping technology companies tell their story in plain English. Christine is a geek at heart. Cybersecurity, telecom and the smart grid fascinate her. In addition to being a translator, if you will, Christine has counseled clients through the communication of many financial ups and downs and helped them expand their PR programs outside the US. Follow @CASimeone on Twitter or read he recent posts.
Our road warrior communicator who always has several channels open and operating 24/7. Whether he is delving into the storage market, where his knowledge and insights rival anyone's on the planet, or pointing out the latest interesting development or trend in communications, which he cares about passionately, he always has an interesting view to share. Follow @djenningspr on Twitter or read his recent posts.
Melissa launched the healthcare practice at LPP in 2005 and never looked back. In true rebel fashion, she’s notorious for challenging every healthcare company and exec to wow her with a new and compelling story that won’t bore the overburdened healthcare media – and helps every one of them get it right. When she’s not focusing on the latest news in health reform or accountable care, Melissa is passionately rooting for the Patriots (but mostly Bill Belichick), creating jewelry and recounting lyrics from obscure Pink Floyd. Read her recent posts.