From What’s Now To What’s Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Boston: After a very trying week, media were scrutinized for crumbling under the pressure of reporting on breaking news of this nature, and digital media and...

Educational program grows into worldwide celebration

Earth Day is the largest, most celebrated environmental event worldwide. First launched as an environmental awareness event in the United States in 1970, Earth Day is now celebrated globally in over 192 countries, according to the website www.earthday.org. Additionally, more than a billion people participate in Earth Day campaigns every year! Below are some things LPP is doing around its office to be more environmentally conscious. These tips aren't just applicable one day out of the year, but 365 days...

Suspects Can't Evade Social Media's Dragnet

Still not convinced in the power of social media? Consider this. The FBI used social media on Thursday afternoon, asking people to share photos of two suspects in the Boston Marathon bombings. That a federal law enforcement agency turned to Facebook and Twitter to broadcast images and look to these mediums for new leads in the case is a testament itself to the power of new media. But just a few hours after releasing those images, the suspects were involved...

Cinderellas punch PR ticket to Big Dance

This post was written by Katie Huber, an associate account representative at LPP and the agency’s self-professed college hoops aficionado. March Madness brings out the competitor in all of us – from Championship Week to Selection Sunday to the Final Four, there is nothing quite like the culture and entertainment provided by a few straight weeks of non-stop college basketball. As a PR pro and sports enthusiast, my favorite part of the madness is the extra spark of magic found...

What's in Your Exploding Social Media Toolbox?

If you are fan of the dozens of home improvement shows on television today, you've seen there is virtually a tool for everything. When I watch these shows I think to myself, "Wow, that is pretty cool. Look how easy that was." Tackling the most complicated jobs looks doable for the average Joe or Jane do-it-yourselfer after watching an episode of these shows. "I could do that if I only had the right tool!" Similarly, as social media has exploded...

Taming Tesla: Product Review Drama was Years in the Making

It's been hard to miss the recent Tesla vs. The New York Times story. For those who have missed it, I'll give you the quick rundown. John Broder wrote a review for The New York Times on Tesla's Model S electric car after driving it along the east coast supercharger network. Broder said the car died on him and its driving range did not line up with Tesla's claims. Broder opened up his review by saying "theory can be trumped...

Gearing up for RSA 2013

While I admit, I’ve walked many a show floor for clients over the years this is a first – I’m headed to RSA 2013 in San Francisco next week. Emails about conference details have steadily filled my inbox over the past month, and I have to say the show organizers have done a really nice job of laying out the agenda. There are more angles on security than I would have thought possible – and certainly more than a few...

Times to Sell Globe, or Are They Just Crying Wolf, Again?

The New York Times Co. said Wednesday it is looking to sell the country's 23rd largest newspaper, The Boston Globe, as well as "other New England properties." In addition to the Globe, which the Times bought in 1993 for $1.1 billion, the Times owns BostonGlobe.com, Boston.com, Worcester Telegram & Gazette, Telegram.com and direct mail firm GlobeDirect. The Times also owns a 49 percent stake in Metro Boston, which is also up for sale. The Times last said it would sell...

Vatican Misses Opportunity to Announce Pope's Resignation

For just the second time in the last 600 years a sitting pope has resigned, yet the Vatican’s PR staff was practicing PR tactics from the year 1412 in terms of communicating that news to the more than 1 billion Roman Catholics worldwide. This morning in Rome, Pope Benedict XVI told a gathering of cardinals that his health was failing and therefore preventing him from adequately exercising the duties of the pope and serving practicing Roman Catholics throughout the world....

Not blogging? Well, your company should consider it

If you’re reading this blog, then you’re part of the 65 percent of B2B marketers who support blogging as their content creation vehicle. You’re probably also part of the 41 percent of companies that are, wisely, spending more money on social media this year. These stats were part of a report examining the advantages of social media for marketers. LPP understands the upside social media creates for our clients, as we have been working with many of them to help...