About Beyond the Hype
For nearly 25 years, the stalwart PR pros at our agency, Lois Paul and Partners, have battled against the depiction of PR people as spin-doctors, promulgators of hyperbole and obfuscation, and pitch spam artists. Lately, this includes the view that PR people and agencies are dying a slow death because of social media.
We love using this blog as a vehicle to talk about how to do PR right. That includes integrating all of the communications elements that make up good PR, which very much includes social media, along with media and analyst relations.
Stop by often to hear our views on:
- changing approaches in PR;
- practical and prescriptive guidance on using new digital tools as part of integrated communications strategies;
- thoughts about communications in the markets we focus on -- technology, health care and clean energy;
- and the occasional report card on how a celebrity or well known executive spokesperson handled a tricky interview or presentation.
And please join the discussion. We love comments and conversation. We love all forms of communication -- except hype, of course.