When Storytelling Hits Home
I assume most people who dedicate themselves to a certain field, project or any venture wish to make an impact somehow. Those of us in tech PR spend a lot of time working on crafting compelling stories that help our clients gain visibility and recognition for the innovations they bring to society and to us, as consumers. One of our biggest sources of satisfaction is when we can successfully connect with reporters, media, bloggers and influencers to share those stories so that they may in turn share with their readers. However, rarely do we get to see the direct impact on individuals. This very thing happened to one of our LPPers just yesterday.
Last week, LPP secured a great story in VentureBeat about a new computer-assisted vision device produced by OrCam Technologies, which is enabled by high-speed application processors provided by LPP client Freescale Semiconductor.
“The glasses can interpret nearby visual inputs, including letters, faces, objects, products and places, bus numbers and traffic lights. A wearer simply points to an object in front of them, like a container of soy milk in the fridge or an approaching bus, and the device describes what it sees out loud.”
The technology is simply awesome. Our team worked hard to get out of the weeds to craft a story that would get reporters excited on behalf of their readers. We leveraged video demonstrations that showed the glasses in the hands of visually-impaired users, we identified the right target who could visualize the story for her readers, and we drafted a pitch that was focused on a meaningful use case, rather than on technology speak that would end up coming off as too complex and obscure for readers to understand.
Here is where it all hit home.
Our LPPer received a touching email from a woman in San Francisco whose daughter is visually impaired. She had reached out to the reporter to obtain LPP’s contact information to let us know how thrilled she was to read the story about a technological advancement that could be life-changing for her little girl. LPP responded to her call to action and we expect that a pair of test glasses will arrive at her home in time for her daughter to start kindergarten.
It’s great to see that our efforts can indeed go beyond just the products and companies, but really touch people’s lives in some way.
To our fellow PR pros out there, we hope this inspires you to get out there and tell stories with a new goal in mind – to not only connect with your media counterparts, but with the people who need your clients’ technology the most.