What Does It Take To Be #WhatsNext? [Part 5]
LPPers are also “Active Participants.” But what comes to mind when you think about
people who actively participate? For me it means that a person, to the best of their ability, should contribute to and involve themself in the overall success of the group work/activity and to the overall success of the company. Translate that into the PR world where creative thinking is key, and you’ll realize that being an active participant is crucial to our ability to push the envelope and bring ideas to clients that focus on What’s Next.
Think about brainstorming sessions. While most of us have full schedules and keep busy, we know that two brains are better than one, so we commit to be active participants during these types of crowdsourcing sessions in order to come up with fresh new ideas for clients and teams.
Active participation also applies to meetings, where we encourage everyone to unplug for just a few minutes of their day in order to actively listen and engage. Any PR pros out reading this will agree that disconnecting is a BIG ask, but we do it for the sake of the agency and our clients.
We get together as an agency at least once monthly and quarterly to update everyone on the latest and greatest – from account successes to new business development. We also gather to “share the cool” and informally exchange strategies, tactics and ideas that were a huge hit with clients, reporters, bloggers, social media, new business prospects, etc. We gather to actively listen and enthusiastically share relevant experiences.
As PR professionals, where working on a team(s) is a part of everyday life, being a team player and having a can-do attitude is crucial. And as I’ve mentioned before, a can-do attitude shows positivity and breeds success.
On the fun side of things, last week LPP celebrated Halloween and I have to say, some of the costumes were fantastic and the most recent example of LPPers being active participants by getting into the holiday spirit! To note a few, we had our very own Lucille Ball, Spiderman, a Legends of the Hidden Temple contestant, and the Energizer Bunny. Plus, one of our folks dressed up as a cloud… not the kind that fill up the sky, but rather cloud computing. Two of our folks were Instagram, and a special shout-out to the winner of our costume contest who dressed up as our Guiding Principle, “we know the devil is in the details” (coming soon to this blog series!). You can check out the pictures on our Facebook page (and below).
Also, as LPPer’s are always looking for the next opportunity to learn and enhance their skills, I recently rolled out a new program related to their professional development. This program allows LPPer’s to attend workshops and conferences relevant to the work that we do. Our folks not only learn individually but they can also bring their learnings back to the office and share it with others – just another way we are enabling LPPers to be active participants in and out of the office!
As a reminder, LPP is hiring! If you’re interested in being part of a team who are proud of and committed to the foundation of our Guiding Principles, please visit http://www.lpp.com/join/index.html for a list of open positions.