What Does It Take To Be #WhatsNext? [Part 4]
To continue with the series related to our Guiding Principles, this week I’ll be introducing “We are Upbeat”. I’ll provide some thoughts and a couple of examples from our Interns – who, might I add, are fantastic and bring it every day with their can-do attitudes! So what does it mean to be upbeat? Well, my assumption is that words like ‘happy’ and ‘energetic’ spring to mind, but my question is this: how do they correlate to your clients’ perception of you and the company that you’re representing?
Relationship management is key to our business and it’s imperative that we always put forth a positive energy so that our clients, and prospective clients, want to work with us. If you BELIEVE in what you do, others will too! Being positive is contagious and it shouts success, whereas being negative can almost have the exact opposite effect. Look at the perceptions of Tony Robbins vs. Simon Cowell, both successful celebs in their own right, but one is thought of as positive and upbeat and the other the complete opposite… maybe if he smiled more? A smile does go a long way! So remember, when you’re with clients or colleagues, it’s important to be positive because they’ll feel it and want to come back for more.
A couple of examples from our Interns:
- "My most recent example of being upbeat was actually today! Our pitch targets for an announcement next week were sent out to the team and I was told to run with them. Even though I had other work going on, I knew we had to make this a priority and get the pitches out the door so I decided to put my other to-dos aside and whip out some pitches, tailored to my targets. It turns out that my go-get-it/upbeat attitude allowed me to draft the best pitches I’ve ever produced, resulting in great feedback from team members. The reaction I got from my team members was contagious and gave me the motivation to take my upbeat attitude to other projects."
- "Having an upbeat attitude is vital to not only my personal success here at LPP, but also helps contribute to the success of my teams. For example, I recently helped one of my teams with a large announcement regarding their collaboration with a well-known multi-national Internet company. After a planning meeting, I was eager and excited to outreach
and share the news with top publications. As the coverage began rolling in, I tracked the mountains of coverage and also reached out to the publications. I think my enthusiasm extended into my notes to reporters and helped secured even more coverage, ultimately achieving our team’s goal."
As a reminder, LPP is hiring! If you’re interested in being part of a team who are proud of and committed to the foundation of our Guiding Principles, please visit http://www.lpp.com/join/index.html for a list of open positions.