What Does It Take To Be #WhatsNext? [Part 3]
If you’ve been following my blog series, you know what I mean when I reference our Guiding Principles. In the past couple of weeks I’ve shared examples of how LPPers have demonstrated aspects of our GP’s that has resulted in client success. This week I’ll be sharing with you an example, along with a couple of thoughts, on our third Guiding Principle “We present well.” This can be interpreted as how you look and/or how you act – both of which result in how people perceive you. At LPP, we believe that they both come hand-in-hand; and both are of equal importance.
One of our VPs shared an example that shows how LPPers’ leave great first impressions when presenting in front of new client prospects:
"In a recent new business pitch for a large healthcare client, the team presented exceptionally well. We had prepared speaking points, and had decided the roles each team member would play. But as with most pitches, the clients asked questions that took us off our "script." Whether asked about our rapid response program, POVs, or editorial calendars, the team handled each question with such authority that the clients responded by telling us that not only did we win the business, but that they wanted THAT team."
In terms of how we look, I thought I’d point you in the direction of a blog post by our Founder and President, Lois Paul, who reflected on how office dress codes have changed in light of the “Zuckerberg hoodie” effect. Lois polled nearly everyone at the agency and most agreed that even though dress code standards are more relaxed now, it’s important to keep a certain level of professionalism and formality in the corporate setting and clothes do matter. Most also agreed that if you opt for a more casual dress code at the office, you better 'bring it' in terms of what you produce.
To present well is key to being a successful PR professional. PR folks are hired to tell stories and tell them in such a way that the stories connect with the readers. It’s all about the presentation – whether it be written or verbal, it must be high quality.
At our monthly ‘Baaustin Common’ meeting (nice spin on the Boston accent plus combining the two offices, huh?) we ask selected LPPers to give an update on recent client activity i.e. something major that has happened, or simply something cool that they want to share. I must say that we have some great public speakers on staff who know the importance of presenting well and how to
do it – be prepared, be clear and concise, be confident, be open with your body language and finally, insert humor where necessary (and where appropriate!).
As a reminder, LPP is hiring! If you’re interested in being part of a team who are proud of and committed to the foundation of our Guiding Principles, please visit http://www.lpp.com/join/index.html for a list of open positions.