From What’s Now To What’s Next [July 26]
Did we miss anything? What social trends are you curious about this week?
Stop Waiting For Your Perfect Blog Post.A big obstacle to creating content is that many get too caught up on wanting to write the PERFECT blog post or creating the PERFECT video… By the time they have thought of all the amazing things they could have written or talked about, the ship has not only sailed but made roundtrips around the world and back. This week, CopyBlogger shared three questions we can ask ourselves to get over the, “I have nothing to say” hurdle. Those are below and I've included here as an ongoing reminder to readers not overthink [some] things too much. Healthy paranoia is OK, but only to an extent.
- What questions is no one in your industry willing to answer?
- What does nearly everyone disagree with you about?
- What do you believe will happen in the future that other people consider impossible or unlikely?
Blogging is not Enough. You Need Content Strategy.
Nick Kellet (@nickkellet) of Listly has embarked on an audit of top blogs, drilling in to analyze how they are building content networks, which are different from social networks in that they are communities of peers (people who share interests, not simply social connections) who consume, create and ACT ON content together. Companies can benefit from creating content networks by creating assets that are findable, shareable, embeddable, reusable and of course, measurable! Below is a breakdown of the types of assets used by top blogs, based on the MarketingProfs audit. The takeaway, blogging and posting on social networks is not enough – you need content strategy!
- 17 out of 22 blogs used video (78%)
- 8 out of 22 blogs used audio (37%)
- 10 out of 22 Blogs used slides (46%)
- 22 out of 22 Blogs used lists (100%)
- 20 out of 22 Blogs used graphics (91%)
- 1 out of 22 Blogs used docs (5%)
Social Impact of Content Marketing.
And speaking of content networks, Software Advice published a piece on The Convergence of PR and Journalism, which discusses how PR roles are changing with the growth of content marketing. They took an interesting look at the blurring lines between PR and journalism based on the dwindling population of journalists in newsrooms across the nation and the growth of content marketing as an established practice for companies and brands worldwide. Job postings and labor statistics indicate that, “journalists and PR people are being reborn as content marketers.” The greater takeaway for me is the realization that social technologies and digital content are not only changing the ways companies approach PR and marketing, but also perhaps the employment landscape other fundamental economic aspects of society.