What You Need To Know About Recent Facebook and Instagram Updates
Facebook and Instagram have been making headlines with several game-changing announcements. Surely, your company’s social media strategist has already talked to you about the new changes and how they are adopting these enhancements. They haven't? You are in luck. We love this stuff.
LPP is breaking down the hype and giving readers a cheat sheet version of the latest from Facebook/Instragram and outlining how these changes can be leveraged as part of your brand’s social strategy.
Update #1 : Photo Comments:
Facebook rolled out photo comments, a new feature that allows you to comment on posts with images rather than words. If you are already using Facebook to its best ability, you know content is king. You regularly post captivating images with statuses that entice users to share, like or comment. Now with these new features, expect your page fans to return the favor by posting content that will spark a reaction in you and others – and “ta da” engagement.
Takeaway #1: Let Your Fans Be Content Creators:
Embrace this new feature as another conversation starter. When executing a Facebook contest, have participants post pictures rather than text. When you have a client at a conference and you are not onsite, welcome them to post images underneath the Facebook status claiming your client is attending. The next time your client is having a technical webinar, invite participants to share screen shots of common problems/solutions. Third party posts always enhance your credibility and images take that one step further by inviting audiences to get even more involved.
Update #2 : Instagram Video:
Instagram users can now share 15-second videos with customization options, including 13 filters, camera stabilization, custom still video frames, and basic video editing capabilities.
For those using Vine, you are probably asking, what’s the difference? For starters, videos are 9 seconds longer, giving content creators more time to capture a compelling story. With Instagram’s 13 filters and video capabilities, recording appears less “choppy” and can be easily edited. Also, given Instagram’s and Facebook’s relationship, users can expect more seamless sharing when posting these videos to Facebook and corresponding hashtags will translate. One way in which Vine and Instagram are similar? It's 100 PERCENT easy to record, edit, publish and share videos on both channels.
Takeaway #2: Bring Your Story To Life:
Take advantage of the opportunity to bring your stories to life by embracing video/audio into your content marketing mix. Make sure your new videos are relaying the same message as your published photos so your audience can appreciate the integration across your content. Moreover, while Vine is known to be “quirky” and more raw when it comes to footage, Instagram videos give you the opportunity to produce a more polished product. Take a look at your content calendar and identify opportunities to produce short, easy and entertaining Instagram content.
Update #3: Open Graph Tags
Publishers can now add two new tags to their HTML that will help Facebook add links to their own Facebook pages and links to the author’s Facebook profile in content previews.
The first tag allows a publisher to link an article to their own Facebook page. When the article is shared in News Feed, a "like" button is displayed so people can like the publisher page. The second tag lets a publisher link an article to the Facebook profile of the author. When the article is shared in News Feed, a "follow" button is displayed so people can follow the author. The author needs to have Follow activated on his or her profile for this button to appear.
By including Graph tags in your posts, you can greatly increase the opportunity for users to “act." If your client posts a weekly blog, maximize its distribution by incorporating theses HTML tags, so your audience will go further than just reading it and actually like your company’s page or follow the writer.
Takeaway #3: Play Follow the Leader:
Encourage evangelists from within your company i.e. members of the sales team, engineers etc. to enable the Follow feature on Facebook. If they are promoting their company’s blog on their pages, it comes across as authentic and will drive brand loyalty, awareness, and traffic to your company’s page.