Ringin’ Bells: From Carbon Capture to the Cloud
This week, several LPPers (myself included) from both Boston and Austin attended the Publicity Club of New England’s annual Bell Ringer awards. It was great to see hundreds of the best communications professionals in the industry come together and showcase their work for clients spanning virtually every industry, from consumer, to B2B to government. And while the awards spotlight the great work of these communications professionals, at their heart they are also about recognizing their clients and the important contributions they are making toward the economy. Though the LPP team was recognized by industry peers and fellow PR pros, we wanted to spread the word about ours and our clients’ successes to a wider audience, hence the reason for this blog post. LPP was recognized for its work across several technology accounts, ranging from carbon capture technology to cloud computing.
The Skyonic team was honored due to its efforts around the company’s funding announcement last summer. Skyonic is an Austin-based carbon chemistry company. Its SkyMine technology captures carbon dioxide from industrial plant emissions and uses chemical reactions to convert the CO2 into valuable products, such as baking soda, hydrochloric acid and bleach, which can be sold for a profit. LPP secured meetings with numerous business press, including local Texas outlets, such as the Austin American-Statesman, Austin Business Journal and Houston Business Journal, as well as national publications such as Reuters, AP, Bloomberg, SmartPlanet and The New York Times. Overall, LPP arranged 14 meetings and the news received 26 pieces of coverage.
The LPP team for Lumension, an endpoint security provider,
received a Bell Ringer because of the team’s work on a “reset” campaign. Historically,
the team had achieved great results in issuing commentary regarding Microsoft’s
Patch Tuesday bulletins. Patch Tuesday entails Microsoft releasing fixes to
patch security holes that could be exploited in its products. Due to additional
vendors vying for a piece of the Patch Tuesday pie and more companies starting
to issue commentary each month, commentary numbers began to decline. In addition,
a changing media landscape in which news staffs shrank and reporters began to
take on multiple beats, further complicated the situation. LPP implemented a
reset and now secures an average of 25 pieces of Patch Tuesday-related coverage
per month – more than double the previous average.
LPP’s efforts for AspenTech were recognized due to a specific piece of coverage the team secured in the Boston Globe titled “N.H. Office Signals Rebound at Aspen.” AspenTech is a supplier of software that optimizes process manufacturing for energy, chemicals, engineering and construction, and other industries that manufacture and produce products from a chemical process. Securing this article was no easy feat. The LPP team corresponded with the reporter for months – working to make sure he avoided certain angles and even developing customized materials for him, such as a timeline. LPP’s efforts paid off and the resulting piece was very positive and appeared both in print and online.
In addition, the LPP North Bridge Venture Partners team received a Bell Ringer due to its work on a creative, integrated media campaign promoting the future of cloud computing. North Bride is an early-stage venture capital firm. The LPP team was quick to capitalize on the increasingly hot topic of cloud and recommended a survey that would help the industry assess the true state of cloud computing adoption, benefits and trends. The survey was so successful in 2011 that North Bridge decided to conduct it again in 2012. Due the survey’s previous success, an additional 300 companies participated in 2012. LPP also developed a custom Twitter handle, which received an 11.6 percent increase in followers in 2012. The client handle also received nearly a 12 percent increase in Twitter followers. LPP secured more than 29 pieces of coverage, including articles in Forbes, GigaOM, Wired, ZDNet and Information Management.
Impressed yet? If not, you can always check out some other examples of our work here. Also, don’t forget to take a look at some pics from our team at the event and let us know what you think.