Another One Bites the Dust
The big news in the tech PR world today is that another IT focused publication is killing off its print issue. As reported by Rob O’Regan at eMedia Vitals and in an email to subscribers, the next victim in the slow decline of print magazines is IDG’s mighty Network World. IDG announced in an email to subscribers on Thursday, June 6 that the June 3 print issue would be the publication’s last.
With Network World’s move to a digital only format, it joins an ever growing list of publications to scrap their print issues, which include Newsweek and IDG’s Info World with rumors of more to come. This growing trend only increases the need for publishers to develop a working model to monetize their online content. Many newspapers, including the New York Times, Washington Post and Wall Street Journal are putting their content behind paywalls, but that comes with backlash and easy workarounds for readers looking to save on subscription costs. The difficulty of digital advertising has been well documented. So, what’s the answer? I know I don’t have one so hopefully somebody in the publishing world has one soon.
From a PR perspective, as an industry we need to continue to focus on optimizing our clients’ work for digital consumption. As more and more publications make the switch, multimedia content such as video, audio, infographics and social media integration will only become more important. We need to continue to develop these tools and educate our clients on the evolving media landscape. What are some tips and tricks you use in the increasingly digital world of PR?