From What’s Now To What’s Next [May 8]
LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
- Internet Sales Tax: Senate passes the bill with overwhelming bipartisan support.
- #BostonPRoud: More than 25 local public relations agencies will gather on May 29 to benefit The One Fund Boston in support of Boston Marathon victims.
- Fortune 500: Apple moves up to the #6 spot and Facebook makes the list for the first time. Also, did you know Google did it 16 months after public offering?
- Dell Acquisition: In a cloud move, Dell acquires Enstratius
- Targeted Ads: Sensors in anti-abuse billboards make sure children can see/hear messages if they are accompanied by an abusive adult.
- RIP Adobe Creative Suite: The company announced it would move to a subscriber-based model, delivered in the cloud.
- Dropbox DBX: The company announced its first developer conference
- Cleveland’s Charles Ramsey: Following the rescue of three women who had been missing for 10 years, brands including McDonald’s have rushed to reach out and align themselves with the local hero.
- LinkedIn: New “LinkedIn Today” social news feed/page is enhanced with channels to deliver better curated content to users.
- Twitter: Advertising is now open to all. Brands can target keywords and choose to set a budget to spend every month.
- Google+: On Air Hangouts can now be processed in real-time so viewers can review and fast forward as they watch.
- Instagram: Adds photo tagging for friends and brands.
- Klout: New “Klout Experts” will get influencers to participate in short Q&As around their topics of influence.
- YouTube: Google announced it would allow select content creators to charge a monthly fee to viewers.