From What’s Now To What’s Next [May 22]
LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
- Oklahoma: A tornado devastated the city of Moore, Okla. on Monday.
- #BostonPRoud: More than 25 local public relations agencies will gather on May 29 to benefit The One Fund Boston in support of Boston Marathon victims.
- #HardG: The creator of the GIF said in an interview that it is pronounced “jif” with a soft “G.” Twitter chaos ensues.
Inventor of the gif, Steve Wilhite: “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.” j.mp/14Oy0R9— Nick Bilton (@nickbilton) May 21, 2013
- #CloudAnywhere: Hitachi Data Systems (client!) unveiled the first file sync & share solution built from the ground up for the enterprise, a new version of its Hitachi Content Platform, and expanded cloud services and partner program.
- Immigration Reform: Entrepreneurs and tech advocates will join the March for Innovation – a “virtual” march to call for comprehensive immigration reform.
- Yahoo! Plus Tumblr: Marissa Meyer paid $1 billion to acquire the blogging site. 72k blogs have already left for Wordpress. Can Yahoo! hold on to Tumblr without messing with the “cool” factor?
- Yahoo! And Flickr: The company rolled out upgrades to the site and offered users 1TB of space to store photos. The jury is still out on just how social the site can get.
- RIP Dell IaaS: The company announced that it would kill off it public cloud initiatives, but would still pursue private cloud offerings.
- Xbox One: Microsoft unveiled its new gaming console which is technologically impressive; however, its most important features and their implications were demonstrated backstage leading to negative speculations.
- Apple’s Taxes: Mr. Cook went to Washington to offer testimony regarding the claim that the company had avoided $13.8 billion in taxes. Mr. Cook walked out unscathed and Senator John McCain learned a new thing about iTunes apps.
- IRS Targeting: The agency had been targeting conservative groups seeking tax-exempt status under nonprofit codes.
- Google+: To show they are dead serious about their 10x innovation mantra, Google unveiled a bazillion new features and updates that were introduced at Google I/O. A recap:
- Desktop redesign: Looks a bit like Pinterest, with more emphasis on larger images and video content.
- Mobile redesign: Posts now appear as "cards" in the stream, making them easier to read, +1 and re-share. Also more emphasis on larger images and visual content.
- Better Images: New tools are built in to automatically enhance images, adjust brightness, color, contrast and noise.
- Auto Awesome: Images that are part of a series are automatically stitched together in one image or animated GIF. This new features also stitches together photos to create panoramas, and more.
- Posts Display: Text posts are now truncated (keep them short!) and post that include links feature the URL, a headline and an image (like Facebook).
- Related Hashtags: Posts are assigned hashtags based on context. Posts are archived under hashtags, and trending topics are not displayed under “What’s Hot” on the Home menu.
- New Cards: Analytics for posts can be accessed by clicking the drop down menu included with every post.
- New Navigation: News streams can be filtered by individuals in Circles, visible in a single column or modular layout for better monitoring.
- More Hangouts: Gchat and Google+ are now one. Users can invite up to 10 friends to join a “Hangout Party.”
- Hangouts App: A stand-alone app for Hangouts with text, photo-sharing, and live video features, is now available for Android, iOS, and the desktop.
- User Control: If users prefer to turn off the new features, they may do so easily in their settings dashboard.