From What’s Now To What’s Next
LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
- Obama’s BRAIN: President Obama announced federal funding for a new neurotechnology project. The new BRAIN Initiative will develop tools that can better map the human brain, furthering scientists' understanding of how it works and how it can be healed when damaged.
- S.E.C. Rules on Social Media: New disclosure rules say companies can use social media channels to communicate with the public and key stakeholders as long as they clearly disclose which social media channels will serve as potential outlets for announcements.
- #MarchMadness: It will be hard not to cheer for Kevin Ware’s leg.
- #WinterIsComing: Season premiere broke ratings and piracy records.
- #OpeningDay: Time to dust off the ol’ “Moneyball” big data pitches? Please no.
- #TMMPoetry: April is poems // New York Times Haiku Tumblr // Get in on this too
- Bitcoin: The virtual currency is back to making headlines, this time due to questions surrounding its legality.
- Happy Birthday Hadoop: Remember when Hadoop was just 0.1.0?
- Amazon Cloud Drive: The heat is on for Dropbox, Google Drive, iCloud.
- Next iPhone Goes into Production: Reports say the new device will be similar in size, shape as iPhone 5. Could feature a different casing. Details are not really known, but still Apple stock rose 89 cents.
Sudden wave of bitcoin pieces suggests to me that the people who wrote about the #1T platinum coin are bored again— daveweigel (@daveweigel) April 3, 2013
- Rutgers Coach Crisis: The University’s delay in taking action around video evidence of coach Rice's abusive treatment of his players results in PR firestorm.
- Tim Cook Apologizes to China: Chinese media slammed Apple for displaying arrogance, discrimination towards Chinese customers.
If my son played for Rutgers or a coach like that he would have some real explaining to do and I'm still gone whoop on him afterwards! C'mon— LeBron James (@KingJames) April 2, 2013
- Twitter for Business: The company relaunched its Twitter for Business resource center to share best practices for companies that want to incorporate Twitter into their marketing efforts.
- Vine Updates: Users can now share and embed their own and others’ Vine videos. Embedding is a bit of a pain (you have to email yourself a link to the Vine, then grab the code) but we still included an example below.
- Facebook Phone Home: Leaks hint that the company is developing a modified OS for Android that would embed Facebook throughout a phone’s functionality and also add a personalized home screen to display news feed content.
- Google Penguin Update: The company updated its search algorithm in order to reward high-quality content practices and penalize online content that stuffs keywords and makes abusive use of hyperlinks. PR pros, rejoice!
- Google+ Developer Features: Not too much to report here other than the fact that Google is seriously getting behind Google+ and my prediction that the death of Reader will bring about the birth of something more deeply integrated across all Google Apps may turn out to be right.