From What’s Now To What’s Next
LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
- Boston: After a very trying week, media were scrutinized for crumbling under the pressure of reporting on breaking news of this nature, and digital media and technology played both a crucial and frustrating role in the investigation.
- Gun Control: The proposal to expand background checks on people who purchase guns failed in the Senate last week. For those of us who are tech-oriented, “smart guns” may be an alternative to help curb gun violence.
- Apple: The company posted Q2 earnings, which beat estimates thanks to growth in China and increased iPhone and iPad sales. Gross margins fell 10 percent since the year-ago quarter and stock price continues to decline; however shareholders will benefit from Apple boosting its dividends per share and increasing its share repurchase authorization significantly. CEO Tim Cook also hinted that Apple would not announce new products until fall of 2013.
- #BostonStrong: Both sympathy and scrutiny dominated social conversations around last week’s tragic events. Sympathy for those affected and scrutiny around the value of social media in breaking news.
- TIME’s 100: Most Influential People In the World List is dominated by tech executives including Yahoo!’s Marissa Meyer, Minecraft’s Jens Bergensten and Markus Persson, Kickstarter’s Perry Chen, and Facebook’s Sheryl Sandberg.
- AP Twitter Hack: A tweet sent out from the media organization’s Twitter handle said there had been explosions at the White House and that the president was injured. The tweet sparked a sell-off of U.S. stocks.
- White House Science Fair: Kids were invited to present innovative tech projects and the President announced an initiative whereby major tech giants pledged that 20 percent of their workforce will spend at least 20 hours tutoring children by 2020.
- Pivotal and GE: GE will invest $105 million in Pivotal for data analytics and cloud platform services.
- Epicurious Boston Tweets: In a misguided attempt to do some real-time marketing around the Boston marathon tragedy, Epicurious tweeted about Boston-inspired recipes, social media crisis ensued.
- Nest Wins Earth Day: The company announced Nest Energy Services including programs like Rush Hour Rewards to help users change their energy consumption behavior during months of summer when residential air conditioning becomes a massive burden on the grid.
- F-Bomb Anchor: A.J. Clemente was hired and fired after gaining fame on Twitter, then going viral with a video of his dropping an F-Bomb on his very first broadcast.
- Insane Sorority Email: University of Maryland’s Greek Life was exposed after an email that likely broke the record of most expletives ever in an email was leaked to the media.
- A Career in PR: Public Relations Executive ranked #73 on the list of best jobs in the U.S. and social media community manager ranked #39.
- Facebook: Announced design improvements to the mobile version of Facebook Business Pages. More emphasis is on friends’ activity with companies and brands. Desktop redesign said to be coming soon.
- Twitter: Announced it would give brands the ability to target their advertisements based on keywords within tweets. Twitter ads are incredibly expensive, but this might help them turn monetization around.
- Twitter: Will introduce two-factor authentication in response to the latest wave of hacks.
- Storify Business: Brands, beware of creating clutter!