Clients Say the Darndest Things
Now that Mad Men is returning, I began to revisit some of my favorite quotes from seasons past. For those of us that work at an agency - where client service is an obsession, not just a profession - you can't help yourself. Which made me think back to the more memorable quotes I've heard from those I've had the privilege of working with on the client side over time. No worries, the names and faces have been deleted to protect the innocent. It's not always the person saying it versus the message that resonates over time, as we all know.
"Customers are the Crutch that All Bad Agencies Use as an Excuse as To Why They Can't Get Coverage." While there is some truth to the statement, you don't always need a customer or the voice of the customer to tell your story. To secure interest and generate coverage, it doesn't hurt, especially when you are hoping to convince anyone that a trend is real, or that what you are saying is happening in actual real world environments versus conceptually. But, the lesson learned from this for me - and my colleagues that were fortunate enough to work on this specific account - was that you always need to be think outside the box, and look for ways to generate interest without relying on someone else to help you tell the story.
"Messing About on Twitter is No Social Strategy." Again, there is more than a modicum of truth in this, however, not participating and engaging in a meaningful and authentic manner, is worse than not participating at all. True, this should be done across all social channels and networks, however, don't lose sight of those networks where your key audiences participate - Twitter or otherwise. Plus, for those of us that love Twitter (and yes I just tweeted that and this blog post) it's a great source of invaluable information, not just a broadcast channel.
"Even a Blind Squirrel Finds a Nut Once in a While!" While this quote came about in a conversation related to a customer trend - apparently one customer leveraging technology in a specific way isn't always a true trend, but perhaps good fortune - it does hold some significant truth. And, speaks most to the element of timing. Good luck and success for a particular campaign, event, outreach initiative can be related to timing, and sometimes that timing can be responsive versus planned - just ask those brands behind the succesful Super Bowl 47 Blackout scenario. As we all know, while there are specific moments in time that will merit the most consideration, in the real-time world of converging content channels, it's usually when you least expect something, or plan for it, that goodness comes.
"It's Going to Be a Great Day." Not all quotes were reminders on what not to do, or philosophical musings on PR. This one comes from one of the biggest influences on me personally as a PR professional, and human being. No matter how hard you think it may get, you determine the course of your day. When this client passed a few years back, it was hard not to remember this particular quote as being one of his most lasting. So, while the PR profession may continue to be rated as one of the most stressful, and there always seems to be one crisis or another, there are few professions better.