A Great Spokesperson at a Difficult Time
I have written many "What were they thinking?" posts over the years about various spokespeople or brand representatives who have said or done ridiculous things. I would be remiss, however, if I didn't commend a really good spokesperson's calm, clear and direct communication here in Boston this week -- Boston Police Commissioner Edward F. Davis.
If you listen to his press conference remarks following the horrific Boston Marathon bombing incident, you get information and the messages all of us in Boston needed to hear that day about what was being done to find the perpetrators and secure the safety of our people here.
His demeanor is calm and confident. He answers what he can with the information he can provide. He doesn't over-promise and he doesn't hedge or "pivot." With all of the misinformation flying around the web and even reported in newspapers and broadcasts from professional journalists who should know better, I'm confident that when there is real news and real new information, we'll hear about it from Commissioner Davis.
That's the kind of spokesperson we need right now and I commend him for being that honest channel of communication.