From What's Now To What's Next
LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
- Marriage Equality: Oral arguments were presented at the Supreme Court in the legal battle to extend the right of marriage and associated federal benefits to same-sex couples.
- #MarchMadness: If any part of your bracket still remains, congratulations.
- #WinterIsComing: Here is an app to keep track of your favorite Game of Thrones character who, in George R. R. Martin fashion, will surely die.
Starting to think that this Spring's ridiculous cold weather is just viral marketing for the new season of Game of Thrones #WinterIsComing— Jason Ballenger (@JasonBallenger) March 27, 2013
- Solar Impulse: World’s first solar-powered plane will fly across the U.S. to put its decade-long design to the test.
- T-Mobile: In an effort to come out of fourth place, the carrier is rolling out its LTE network, will offer iPhone 5 devices to customers and will do away with 2-year contracts.
- Pentagon Drones: The administration may give shift the drone program from the CI to the Pentagon to address accusations of lack of transparency.
- Smartwatch Wars: If there are rumors of Apple doing it, well then Samsung and Google will probably also do it to, maybe.
- Dell Deal: It’s complicated. Two giant private equity firms submitted proposals that would to overtake Michael Dell’s buyout bid for the company he founded when he was 19.
- Ford Comms Crisis: controversial advertisements caused an uproar in the social media sphere (and beyond), which the company and brand fans continue to address.
- Lululemon Stretches Comms Crisis Muscle: The company recalled its black yoga pants last week, has been bending over backwards to ensure customer satisfaction.
Is Lululemon's demand/supply strategy too transparent? bit.ly/10t6J5Y— Fortune Magazine (@FortuneMagazine) March 23, 2013
- Google Universal Analytics: Beta open to all! New features include cross-platform and mobile analytics, and the ability to incorporate offline data.
- Google Keep: The company introduced a new Evernote-like service to appease everyone for the forthcomoing death of Google Reader.
- Google+ Photo Editing: Google rolled out updates for its mobile apps to make everything on Google+ easier on the eyes.
- LinkedIn Search: The platform announced enhanced search capabilities. And did we mention LinkedIn TV is in the product roadmap horizon?
- Facebook Replies: You can now finally reply to individual comments on your very long threads.
- YouTube Audience: The platform revealed it has 1 billion viewers per month, which is 10x the size of the Superbowl audience.
If you are looking for an app that is essentially a digital pad of colored sticky notes, then Google Keep is perfect cnet.co/16ObCcV— CNET (@CNET) March 25, 2013