Vatican Misses Opportunity to Announce Pope's Resignation

For just the second time in the last 600 years a sitting pope has resigned, yet the Vatican’s PR staff was practicing PR tactics from the year 1412 in terms of communicating that news to the more than 1 billion Roman Catholics worldwide. This morning in Rome, Pope Benedict XVI told a gathering of cardinals that his health was failing and therefore preventing him from adequately exercising the duties of the pope and serving practicing Roman Catholics throughout the world....

Penn State's THON Is #FTK

Allison Kreider is a 2012 graduate of Penn State University and current intern at Lois Paul & Partners. This is the fourth part of a four-part series covering the many angles of the sex scandal at Penn State from a first-person account and PR perspective. From how the football team, the same football program that was at the heart of the scandal, surpassed all expectations during the 2012 season in light of a new coaching staff and shaken up starting...

From What's Now To What's Next

LPP is keeping a finger on the pulse of top industry headlines and conversations buzzing around social media, so you don't have to. Below is this week's round-up to serve as information and inspiration for discussions around real-time trends. Did we miss anything? What are your thoughts on what’s happening this week? Top Stories Dell goes private: Pending regulatory and stockholder approval – the company has been sold to Microsoft, Silver Lake, and Michael Dell himself for $24.4 billion. Will...

Not blogging? Well, your company should consider it

If you’re reading this blog, then you’re part of the 65 percent of B2B marketers who support blogging as their content creation vehicle. You’re probably also part of the 41 percent of companies that are, wisely, spending more money on social media this year. These stats were part of a report examining the advantages of social media for marketers. LPP understands the upside social media creates for our clients, as we have been working with many of them to help...

Penn State PR - One Year Later Part III

Allison Kreider is a 2012 graduate of Penn State University and current intern at Lois Paul & Partners. This is the third part of a four-part series covering the many angles of the sex scandal at Penn State from a first-person account and PR perspective. From how the football team, the same football program that was at the heart of the scandal, surpassed all expectations during the 2012 season in light of a new coaching staff and shaken up starting...