Not blogging? Well, your company should consider it

If you’re reading this blog, then you’re part of the 65 percent of B2B marketers who support blogging as their content creation vehicle. You’re probably also part of the 41 percent of companies that are, wisely,  spending more money on social media this year.

These stats were part of a report examining the advantages of social media for marketers. LPP understands the upside social media creates for our clients, as we have been working with many of them to help them gain a competitive advantage within their industries through the use of social media. A few of those success stories were chronicled in an article I wrote for the technology issue of O’Dwyer’s, a public relation and marketing publication. The article appears on page 18.

Another social media victory was awarded a few weeks ago when LPP won the Gold Bulldog Award for a blogging campaign it created on behalf of another client, Freescale.

According to the website Ask Your Target Market, 52.8 percent of people surveyed say they read blogs to gain specific information relating to their industry. LPP not only understands who’s reading and why, but also that blogs are great ways to generate attention and sales leads. And don’t be fooled, when your company has been highlighted in a news article, chances are very good that the reporter who wrote about you gained insight into your company from reviewing your blog.

Blogging and other social media activities don’t have to suck up a lot of time to be effective, and the dividends are well worth it in the end. Take a look at the article and let us know what you think.