From What's Now To What's Next
LPP is keeping a finger on the pulse of top
industry headlines and conversations buzzing around social media, so you don't
have to. Below is this week's round-up to serve as information
and inspiration for discussions around real-time trends.
Did we miss anything? What are your thoughts on what’s happening this week?
Top Stories
- Dell goes private: Pending regulatory and stockholder approval – the company has been sold to Microsoft, Silver Lake, and Michael Dell himself for $24.4 billion. Will this lead to transformation and innovation now that Dell has more time and is under less scrutiny?
Top Conversations
- Black-out bowl: Beyonce, Oreo's winning tweet, and that really uncomfortable GoDaddy ad.
- Awards Season: Grammy’s and Oscars. And Ben Affleck getting snubbed.
Technology
- Microsoft retail strategy: The company has been ramping up its retail presence in the past year, and announced that it will introduce five new stores to the U.S. over the course of 2013.
- Bitcasa infinite storage: Cloud-based storage now out of beta, available for users worldwide.
- Blackberry Z10: Sales exceeding expectations, with some U.K. retailers selling out a few days after launch.
- OUYA hits stores: Kickstarter-backed gaming console to hit online and offline retailers in June.
- DNA storage: Researchers use synthetic DNA to store digital media.
Public Relations
- Mobile strategy: As mobile economy emerges, how are you planning on incorporating mobility into your communications strategy?
- Black-out bowl: How brands leveraged social media to hijack the Superbowl blackout. Related, crisis communications fumbles during the power outage.
- Celebrity creative directors: Alicia Keys signs with Blackberry. Is the halo effect the best branding strategy?
Social Media
- Instagram: Moved users’ feeds to web browsers in addition to mobile app. Site revealed there are 575 likes and 81 comments on Instagram content every second.
- Facebook: New location tracking app will launch in mid-March, to help users find nearby friends.
- Quora: Introduces new blogging platform to enable brands to target “built-in” niche audience.
