Three cheers to CNET reporter for sticking with his values and convictions

In a day where it’s all too common to turn a blind eye to things we may not like or agree with, it’s refreshing to see that there are still people out there who stand up for what they believe in; even if it may mean leaving a job in a tumultuous economy. I applaud Greg Sandoval for having the courage to leave his job at CNET. He felt that his employer’s ideals and values were no longer in line...

LPP Wins Gold Bulldog Award for Best Use of Digital in a B2B Technology Campaign

Most of us hate email blasts, but one of my favorite things at Lois Paul and Partners is sending or receiving an “ALL AGENCY” email with news about successful launches, team accomplishments and what brings me here today -- winning awards, and taking names. For several years, LPP had helped Freescale break through the noise at the Consumer Electronics Show (CES). But personal technology has moved on from headphones and CD players that debuted at the show many decades ago....

Resolve to Revive Your Communication's Strategies

Just a few days into the New Year and already I’ve abandoned my personal resolutions. Easy come, easy go, I guess. Professionally, however, things are still on track, and with a new At-A-Glance daily planner, they’ll stay on track for the next 355 days. As the calendar ticks from one day and year to the next, it’s not a bad idea for companies to reset their New Year’s resolutions in terms of public relations and marketing. With help from various...

Tide Rolls, ESPN Folds and Twittersphere Beholds Katherine Webb

The big story from this year's college football national championship was not Alabama's demolition of Notre Dame. Instead, it was ESPN broadcaster Brent Musburger's comments about Alabama quarterback A.J. McCarron's girlfriend, Katherine Webb. When the current Miss Alabama was spotted for the first time by the camera, Musburger and his color man, Kirk Herbstreit, both gushed over the beauty. And while it did go on a bit too long, nothing untoward or disrespectful was said. I would guess that most...

When CES 2013 < BCS Championship < The Bachelor

Image via @LanceUlanoff Last night, I reached a new milestone in my multitasking career when I followed tweets from CES 2013, the new season of The Bachelor and the BCS Championship game. It pains me to say that The Bachelor turned out to be the least disappointing of the threesome. I don’t know much about college football. But last night’s game was a bummer for all who tuned in expecting a competitive game and found themselves witnessing a slaughter instead....

Tech in the New Year: #GartnerSym Flashbacks and Predictions

The new year is set to bring new(er) opportunities in tech. One of our first stops to exchange thoughts on tech trends in 2013 and beyond was the 2012 Gartner Symposium & IT Expo, where fellow IT and tech professionals took a look at the future of Big Data and the shape of things to come. In this video with Rich Wadsworth, our Vice President of Business Development, we discuss some of what he learned at the latest Gartner event...

PR for Less Than $1

Hey hockey fans, the NHL lockout is over and as a make-good for your suffering and devotion to the sport you’ll be paid back in bumper stickers. What? Yup, you read correctly. Here in the Boston area the Bruins are spreading the goodwill and cheer with a 58 cent spoked B, black and gold bumper sticker. This is the club’s initial idea of good PR aimed at thanking the fans for sticking around as the labor dispute/Gary Bettman-Donald Fehr ego...

Why PR Driving Social Media Makes Sense

It's always nice to wake up in a New Year and learn that a battle you didn't even realize was happening is over and your side won. Apparently that's what has happened regarding PR being given the nod by more and more companies to drive social media programs. My Austin colleague Judy Racino forwarded a piece from Summer Goodwin in Ragan's PR Daily that lays out the "Six Reasons PR pros should manage social media." That posting was reacting to...