What Makes Tech PR So Unique? The Pros Speak Out! #LPPOH
Our LPP Austin Open House is next week, but we have been celebrating the high-tech industry and tech PR all week long on the #LPPOH Twitter hashtag. But no one knows the field more than those of us who live and breathe tech 24/7 – at the office, on our mobiles while we wait for the train, on our tablets while we wait for dinner to pop out of the microwave oven, and some of us even in our sleep.
We asked fellow high-tech pros for their thoughts regarding the first question we asked in our kick-off blog post celebrating Austin’s high-tech heritage last week:
What do you think makes tech PR such a unique field?
“Tech PR is a tough challenge that I'd liken to a drug. You know it's going to be rough on you, but you just can't seem to not feel a rush of adrenalin knowing that you are pitching things that the world will be holding in their hand one day.
What makes tech PR so unique is that a good practitioner is part of a small handful of people. It's safe to say that tech is not going away, and very few can 'talk the talk' to bridge the gap between seasoned tech media and engineers. The talent and experience you gain make you an invaluable and attractive candidate for any company looking for a savvy and strategic PR pro.”
“Reinvention. When I look at other fields like sports, entertainment, nonprofits, etc., they all face the same challenges/opportunities with today’s changing media landscape as tech PR does; however, their product stays relatively the same. Sports will be sports and entertainment will be entertainment.
In tech, the industry is constantly evolving, constantly reinventing itself and requires a PR team that can do the same. I can predict with relative certainty what the game of football will look like in five years, but ask me where tablets, cloud computing or digital media will be and your guess is as good as mine.”
– Travis Williams
"Tech PR and the market are ever-changing, which leads to new and innovative technologies popping up all the time. We get to work with some of the best and the brightest and are always on the cusp of potential greatness, whether from clients or another player in the space."
Do you work in tech PR?
What challenges do you struggle with and what opportunities do you seize on a regular basis? How has the field changed over the last few years and what changes should we be getting ready for in the short and long term?