Worst PR Jobs August 2012
Marketing and communications isn't for the faint of heart. It's a tough job even in good times, with many challenges and the need to constantly be looking ahead to make sure your communications and marketing strategies are gaining traction and not being undercut by a competitor or new entrant to your market. And translating complex products and services into higher level messages and stories that resonate isn't easy.
But then again, the B2B world of communications and marketing looks like a cake walk when you consider some of the worst PR jobs at the moment:
You could be in charge of communications and media relations for the Royal Family, dealing with the displeasure from The Firm about Prince Harry's widely disseminated antics (and photos). Imagine how much word-smithing it took to create this statement:
"Prince Harry has been on a private holiday before he resumes his military duties," said a palace official, declining to be named in line with protocol.
Or you could be running PR and marketing for the Boston Red Sox, trying to keep a sell-out streak going for a team that has a payroll of $178 M and a record of 59-65 going into the last month of the season. The daily promotions that land in my personal mailbox are reeking of desperation in recent weeks:
"Pair a date against the Yankees with a game in August. Two great games for one low price. Get your SRO Pax today!"
I remember when it was impossible to score Sox/Yankees tickets. Now they are part of a two-for-one deal. Sad.
Last but not least, you could be the public information officer for Rep. Todd Akin's campaign in Missouri, dealing not only with trying to repair and deflect your own candidate's inflammatory statements and refusal to step out of the race, but also deal with the pressure from every other Republican candidate running for office who is trying to stifle him and distance themselves at the same time. Those must be fun calls to field.
Translating complex technologies and health care initiatives and battling competitors in noisy, crowded markets looks a lot better now, doesn't it?