Healthcare by the Numbers: Keys to Successful Data-Driven PR Campaigns

Anyone who keeps tabs on the healthcare industry is constantly bombarded with new stats and research on any number of trends – from electronic medical record effectiveness, to soaring healthcare costs, to the impact of wellness programs and new health plan designs. But, when packaged the right way, data can be one of the most powerful PR assets a company can offer. If you are in healthcare PR, here is how you can ensure that your treasure trove of data...

What Your Own Facebook Newsfeed Tells You About Increasing Brand Engagement

Mathew Ingram of GigaOm recently wrote about Facebook's challenging ad business model. It touched on an issue I've been thinking about of late with regards to finding the right voice on a company Facebook page. In short, Facebook is the most personal of any of the social networks. It's not far from the truth to say that the reason that almost all of Facebook's users joined the network in the first place was to connect with personal friends and family....

Don't Believe Everything You Read?

Real news by fake reporters? Essentially that's what newspapers in Houston, San Francisco and Chicago confessed to publishing, both in print and online. The revelation was made on the radio program "This American Life." According to the story on NPR, the offending newspapers admitted to "outsourcing" their news, some to a service called Journatic, the brainchild of Brian Timpone, a former journalist himself who created the service six years ago and has received a financial shot in the arm from...

Realizing A Job Well Done

There are plenty of joys that people find in their everyday lives. Love and friendship, for instance. Or marriage, watching your child graduate. And don’t forget candy bars. Who doesn’t like eating a candy bar? No one – candy bars are inherently joyous. But well near the top of that list of joys is the idea of a “job well done.” It’s one of the cornerstones of life, and essential when it comes to work. No one wants to do...

Symbols Speak Volumes for Boston's Fourth Celebration

You don't need to read the newspaper or check online to know it's Navy Week in Boston. Everywhere you go in the city, there are men and women in their dress whites. Two Navy officers were in my favorite Dunkin Donuts yesterday. I held the door for them on my way in and got a tip of their caps and a "Thank you, Ma'am. Excuse me, Ma'am" from each of the polite gentlemen. They are part of a huge number...

Talking Storage with Jerome Wendt, DCIG: Part Two

I sat down with Jerome Wendt, founder and principal at DCIG, while he was in town to attend the Dell Storage Forum. DCIG is an analyst firm that is heavily focused on data center technologies, with deep roots in the storage industry. In this conversation, Jerome shares some of his thoughts on the flash frenzy and as well as the interesting things end users are telling him. The following is the second installment of a two-part conversation with Jerome (Read...