Corrections by Twitter, Menino Style
All of us in the communications business have seen the correction release or the "what he meant to say" statement by a press aide when an executive mis-speaks. But there's a new way to resolve a "doh!" moment, courtesy of Boston's beloved Mayor Menino. Just tweet your apology after you flub the names of the Boston Celtics you are trying to commend publicly.
The fascinating thing is that Menino's flub and his Tweeted apology has piled up a ton of coverage and visibility for the Mayor. Is there no such thing as bad retweeting? Hmmm.
You know it's championship season when I flub our athletes' names! Sorry KG & Rondo, it's kind of my thing- another Menino-ism! #GoCeltics— Mayor Tom Menino (@mayortommenino) June 7, 2012