So You've Graduated from College, Now What?

I’ve been fortunate to have participated in two PR Q&A sessions with two universities: Roger Williams University and Bentley University. I was pleasantly surprised with the insightful questions that the students were asking and could see how eager they were to learn more about this fast-paced and ever-changing industry. Though conversations started off with general questions such as, “How do I build relationships with reporters?” or “How much of a role does PR have in corporate social media campaigns?” in...

Remembering Mike Wallace

Among the many tributes that have appeared since the passing of legendary investigative journalist and "60 Minutes" anchor Mike Wallace is one from the Washington Post that noted that "the four most dreaded words in the English language for anyone hiding a secret were 'Mike Wallace is here.'" I will never forget one of the founders of a company we worked with many years ago telling me about the nightmare he had after his company struggled with their first few...

5 Simple Secrets to Crisis Communications Success

“Etch A Sketch. Those three little words may become more of a bane to Mitt Romney's campaign than, say, Bain Capital.” – Frank James, NPR It’s no secret the public relations arena has changed dramatically with the advent of social media. After all, we now live in a world where 140 characters or a simple “Quotable Quote” (#QQuote) can make or break a brand in an instant. For example, a top Mitt Romney aide, Eric Fehrnstrom, famously declared with respect...