The Shoemakers' Children Refresh Their Brand
We've always been focused first and foremost on our clients -- on their announcements, their messaging, their branding, their return on investment. Our efforts on growing and evolving our business are always driven by how we can provide our clients with the best resources and services available.
This focus has helped us successfully navigate 25 years in the constantly shifting world of strategic communications. But now more than ever there is a major shift in the communications landscape, a shift that requires us to take a step back and look at how our internal knowledge and chemistry is reflected externally, through our own brand. I think the old saying is “even the shoemakers' children sometimes need new shoes”.
With our 25th anniversary and the exciting relocation of our headquarters to One Beacon Street in the heart of Boston earlier this year, we felt it was appropriate to update our external brand to more accurately reflect who we have become and where we are headed.
For starters, you will see a new logo for LPP with the tagline, "What's next is everyday." Our research and work on this branding grew out of our agency philosophy and focus groups with our own staff at all levels, as well as discussions with partners and friends who know our agency.
It revealed to us -- confirmed, really -- that the ability to continually learn and understand “what’s next” will always provide us with the vision to see around the corner for our clients, in terms of their competition, the types of marketing and communications programs, and channels that we can use to help them succeed and stay ahead. At the same time, we're proud to be as strong as we've ever been and that at the end of the day, we’ve retained our core values of integrity and balance that help us build honest, down-to-earth partnerships with our clients.
As with the shoemakers children, it is rare that we put ourselves in the spotlight. Like our blog "Beyond the Hype," the title says it all. The introspection was revealing and worthwhile, as we have changed a great deal from the image of LPP that our previous website and materials presented to the world.
Today we are sharing with you how we feel on the inside by more accurately reflecting how we look on the outside. We hope you like our new shoes and of course we welcome your feedback.