Do You Have the Stuff to Be a Navy Seal of PR?
The daring raid by the U.S. Navy Seals to finally eliminate Osama Bin Laden brought all of us immense satisfaction that an enemy, bent of the destruction of our way of life, had finally received the justice he deserved. In learning about the mission it made me think about the tremendous courage, commitment and sacrifices of the Navy Seals and that they are truly a special breed. Only those willing to take on the toughest assignments our military has to offer can make this special team.
I took a look at their home page and right up front they provide their job description.
To become a SEAL in the Naval Special Warfare/Naval Special Operations (NSW/NSO) community, you must first go through what is widely considered to be the most physically and mentally demanding military training in existence. Then comes the tough part: the job of essentially taking on any situation or foe that the world has to offer.
A little further down it covered what is expected of the job:
In this role, you will provide immediate military options amidst crises around the world. Offering decision makers a proven way to successfully control the most challenging scenarios.
First, I am so grateful that there are people willing to take on this challenge and that they are on our side. Truly the very best. It got me to thinking about my profession, standards for excellence, willing to take on the toughest challenges. Now you may think I'm stretching things a bit here, but in the communications profession, I think being an agency professional requires the same kind of commitment and willingness to take on the biggest challenges. Why? Here or some reasons to consider:
- You are brought in at the most crucial of times to make a difference and achieve the loftiest objectives.
- You typically work in small teams, where everyone needs to be knowledgeable about each other's job, be able to pitch in and take on any assignment at a moment's notice.
- You must be comfortable working in a fast-paced environment
- You must be able to stay calm in times of high stress and deliver results, sometimes against long odds.
- You must be able to adapt quickly to new environments and situations. Every agency person I know must be well schooled in multiple markets and be able to switch gears quickly between assignments. Multi-tasking is a core competency.
- You must be ready at all times to respond to new challenges and crisis situations.
- You must be on the forefront of using the latest technologies and tools to do your job, staying ahead of the competition.
- You must be able to find satisfaction in a job well done on your own. Don't expect to be regularly showered with compliments and kudos. More often than not, people will not know that you were the person that scored that big hit.
Sounds tough I know, but can also be rewarding in knowing that you are capable of handling almost anything that is thrown at you.
Recently, I've seen people leaving the agency world for internal communications positions where the pay is good and the idea of focusing on just one client is appealing. I also get the feeling that some people starting out in communications are a bit intimidated by the agency track and may find internal positions more attractive. But when you think about your career and developing the skills and experiences that will create the foundation of success for the long run, I think that you can do nothing better than spending much of your career, particularly the early part of it, in an agency. You'll learn things and experience situations in an accelerated environment that is impossible to replicate anywhere else.
So the question is, do you have the stuff to be a PR Seal? If so, give the agency track a try.
Tell me what you think.