The week before Christmas for most people is the time to reflect back on the year, while the time between Christmas and New Year's Day is for looking ahead. We're doing that here as well, as we had our list of the best and worst PR moments of 2009 yesterday. Next week, we'll share our New Year's resolutions with you.
In that vein, I'd like to use this post to reflect on what we've brought to you on this blog over the past year by sharing the five entries that drove the most interest based purely upon page views. I hope you enjoy them again, because many are still very pertinent and give you a lot to think about heading into the New Year.
These are in reverse order based upon page view count. Enjoy! As always, please let us know what you think.
10. Why social media no longer can be underestimated or ignored
This was the most recent blog on the topic I revisited consistently throughout the year -- how and why B2B technology companies need to think about social media. My approach has always been to discuss this in very pragmatic terms, and not merely responding to the hype of the topic du jour. This post offers perspective of the impact of Google becoming a real-time search engine.
9. Craiglist CEO "feels terribly" but tells CNN no real changes planned
Lois is the best in the business at executive media training, so it's no surprise that her report cards of high-profile interviews have become among our most popular posts. This one is her critique of Craigslist CEO Jim Buckmaster's interview with CNN regarding the site's stance on erotic service listings following the apprehension of the "Craigslist killer" in April.
8. No one under the age of 25 was involved in this post
Suzanne Moran reacts to the story that came out in October about how Edelman senior team members are being reverse mentored -- or "rotnemed" as they call it -- in the ways of social networks by millennial staffers. She then suggests clients and prospects ask any senior PR person about their presence on socnets.
7. What's up with virtual desktops?
Our storage guru, Don Jennings, chats with analyst Tim Stammers of Ovum for one of his signature tech and market trends podcasts.
This is a self-explanatory post that I wrote in January based upon something written by Shannon Paul on the "non-linear" flow of information and the fact that more and more get their news from peers than siloed news channels.
5. How to work with top technology bloggers
Everyone loves a good how-to piece and this one is no exception. Lois shows that she still has good journalistic instinct by catching up with Michael Krigsman, one of the most influential bloggers on the ZDNet network, getting his perspective on how he believes vendors should work with him and his peers. Lois offers a great prescription in the process.
4. Going from "are you kidding" to "could this be great PR?"
Christine Simeone is always one for offering a critique or two of Cisco. But she also gives credit where it's due, as was the case in this post from July after the company published a video on YouTube of John Chambers giving an inpromtu office lesson on duck calls. The video was its way of promoting its Flip cameras, but Christine says how this demonstrates the importance of executive commitment to PR.
3. A-Rod didn't need PR help. He needed the actor's studio.
Lois arguably is the company's most passionate Red Sox fan, so she doesn't pull any punches in this report card of Alex Rodriguez's performance at his February press conference following the news of his positive steroid tests in 2003.
2. Another simple answer to "why social media?"
Another one of my posts from May to help answer the question above for the benefit of our clients and prospects.
The closing of the Wall Street Journal's Boston bureau hit home to us here, and Lois reflects on it in this post that poses questions about what business model will save journalism.
