A new Twitter List: LP&P clients on Twitter
We have had a great deal of fun working with our clients over the last few years to help them chart their journeys on Twitter. Of late, this is including advising them on how to think about leveraging the Twitter Lists feature. These ideas include the following:
- Create a list of all employees on Twitter for your company, provided they mostly tweet as part of their jobs. This gives your buying community a single way to connect with anyone at your company.
- Maintain a list of people on Twitter your buying community would find valuable -- a collection of blogging IT professionals, analysts and customers themselves. Since you are the one creating this collection under the auspices of your corporate-branded channel, this creates trust and draws people to you online.
- Shine a spotlight on your customers talking about you the most on Twitter. Of course, there is some risk to this in that customers can say whatever they want, but if you are already listening to and responding to their feedback, you should be able to manage this. By providing customers and prospects access to a group of peers, you are building up trust.
- As an extension to the ideas above, if you are a global company, create lists of important voices by region.
We are putting one of these ideas to work by creating a Twitter List comprised of our clients' corporate Twitter channels. We are doing this for two reasons. The first is to provide our community of media and bloggers easy access to news and information from those companies. The second is to provide our clients and prospects a single resource to learn and understand how other B2B companies are using Twitter.
The list is embedded as a live widget in the sidebar to the left as a permanent resource on the blog.
Please let us know what you think about it. How are you using Twitter Lists?
