Unlearning and Relearning Marketing
The Business Marketing Association held its annual conference last month in Chicago and it had an interesting title, UNlearn. The professional group for B2B marketers offered an agenda that helped the attendees understand how marketing is changing because of the impact of the social web. There are some good recaps on the BMA site, but the video embedded here from the conference sums up what it tackled. This was a live re-enactment of the famous McGraw-Hill "Man in the Chair" ad from 1958 that made one the most compelling cases of the value of print advertising for B2B companies, then adapted it for today's world.
It is a good, entertaining depiction of what it is B2B marketers need to unlearn and re-learn in this new era.