Looking forward to PR News Measurement Conference

In the current marketplace, ROI is king. Measurement, therefore, gains in importance every day. Because of this, I am very much looking forward to attending PR News' Measurement Conference in Washington, DC next week. I am very grateful as well for the opportunity to speak on the panel for the session on "Media Measurement" at 9:45 a.m. on June 3. I'll be joining four other very smart PR pros -- Shonali Burke, Geoff Burt, Adam Sohn, and Johna Burke. Here's...

The Empire Strikes Back at "D"

After watching many very young entrepreneurs hold court at elite technology conferences like the Wall Street Journal's All Things Digital "D" conference over the years, it's been gratifying this year to see the experienced managers hogging the limelight at D7. The conference opened with the young Twitter founders Evan Williams and Biz Stone, who admit they don't know everything, but nonetheless seem like they at least know what they don't know and are trying to find the answers. They don't...

A nice view into All Things Digital conference (#D7)

Lois is currently at D7, the 7th annual All Things Digital conference run by Kara Swisher and Walt Mossberg. I'm sure she'll come back with some great blog fodder and share her views on what came out of the confab, but I'd like to point our readers to how you can follow her real-time commentary on Twitter. Given her passion for working with our clients on executive communications, I've personally valued her commentary from the standpoint of how well they've...

June is New England Innovation Month (spread the word - #neinno)

As we get ready for Memorial Day weekend, this is always the time when we can really start to look forward to summer. On tap for June is New England Innovation Month. I caught a tweet from @ScottKirsner this morning with a link to the web site. The initiative is all about coming together to fuel innovation as a way to help us get out of this downturn. The site has a list of events for our community to do...

Social Media Release Debate Rages On

The discussion and debate on the social media release lives on, thanks to a "study" by HubSpot this week that compared traditional and social media releases (SMRs) in terms of how effectively they were syndicated to search engines and "portal" via newswire services. The conclusion was that SMRs are less effective. This led to an interesting discussion with our client base in which some were asking for my perspective. I want to share what I offered to them here in...

Taming Your Inbox

I'm not breaking any news stating we live in the information age. I watched a video not long ago that sort of took this concept to an entirely new level. For instance, one of the many random factoids stated was that if MySpace was its own country, it would be the 5th largest in the world. Granted, I couldn't figure out the point of the video, but that's OK, because it clearly did its job as I'm referencing it and...

Keeping Bloggers Honest

Doug MacMillan's story on the FTC's plans to establish guidelines to "clarify how companies can court bloggers to write about their products" was an interesting endorsement of why the watchdogs of the third estate -- professional journalists -- need to continue to ply their trade, whether via newsprint or online vehicles. As MacMillan wrote in the BusinessWeek.com posting, "The FTC says it wants to protect consumers, who may take a blogger's opinion at face value without knowing it was influenced...

Apply PR Like Sunscreen, Before you Get Burned, Not After

I just can't resist addressing the latest Roger Clemens media move, particularly since he made a big show of being armed with PR counsel that the New York Daily News described as "his third public relations expert since he was identified as a steroid user in the Mitchell Report." Reading the coverage and listening to the chatter on sports radio here in Boston, where Red Sox Nation are not fans of Clemens, I was curious to hear just how he...

What's Next in Tech to Showcase Blooming Technology in New England

Sure signs of spring in New England. Fenway is filled, the Celts are defending their title and even the Bruins are making noise in the playoffs. To these we can add What's Next in Tech Event. Orchestrated by the Boston Globe's Innovation Economy columnist, Scott Kirsner, this event will bring together the leaders of New England's technology community to showcase and discuss the latest trends, hottest technologies and emerging companies in the region. It should be a great event. As...

A Private Man Does Social Media Right

A few weeks ago, there was a great profile of the president of Red Sox Nation and, really, the official voice of the Red Sox, Jerry Remy, in the Boston Globe Magazine. It showed what I've suspected or heard over the years that, despite his outgoing personality in the announcer booth and his smart marketing of his RemDawg persona over the years, he is at heart a very private person. Interestingly, this private man, who has been sorely missed over...