A Private Man Does Social Media Right
A few weeks ago, there was a great profile of the president of Red Sox Nation and, really, the official voice of the Red Sox, Jerry Remy, in the Boston Globe Magazine. It showed what I've suspected or heard over the years that, despite his outgoing personality in the announcer booth and his smart marketing of his RemDawg persona over the years, he is at heart a very private person.
Interestingly, this private man, who has been sorely missed over the past couple of weeks by Red Sox fans like myself, effectively used public social media to alert everyone that he recently had successful cancer surgery and is recovering well, but will be out for a while. Remy used his own blog to impart the news and to leverage this as a way to tell kids not to start smoking, as he did as a youngster. He also has been using Twitter and sent a "tweet" out with a reference to his blog post so the widest possible distribution (he has 4,952 followers) would hear the news, stop speculating and spread the anti-smoking message.