Social Media Super Bowl
Our friend Jason Keith noted on Twitter this morning how surprised he was was the lack of talk and debate on the Super Bowl this week. From my perspective, the game isn't the same with my team not in it. As a sports fan, I'll watch it (Go Cards!) -- if anything, for the ads.
In the past couple of years, we've seen how advertisers have been using social media to amplify the impact of the ads they spent so much money to air. Whether it's teasing them on YouTube to build buzz, or creating Facebook pages or groups to spur viral discussion before, during and after, social media gives brands the ability to extend the shelf life of those 30 or 60 second spots and perhaps get a better return on their investment.
As some people have called 2009 the year of Twitter, I was interested to read in this well-done article on the impact of social media on this year's big game and how one advertiser is using it:
So far etradebaby doesn't have much to say for himself. As of this writing there are five tweets: "Baby powder ... like taking your bottom on a tropical cruise"; "Making my way down to Tampa for some pre-Big Game R&R"; and three directing users to sites where they can see outtakes from this year's TV spot.
I've noticed this week, as the article points out, how "Super Bowl" has been a top trending topic on Twitter, so while it may not be a big topic of chatter in my network, it certainly is on the public timeline. Beyond how the brands themselves are using Twitter, I'll be interested in what viewers have to say as the ads unfold. If you are on Twitter and want to follow this discussion, you can do so using by subscribing to this search, which uses the #superads09 hash tag. There's already some good chatter.
So, will you be following etradebaby, and more interested in what he has to say than the game?
