The Evolving Industry Conference
Vendors are canceling customer conferences and replacing them with virtual events. I received an e-mail from Computerworld today touting their own online conference. The economic climate has had the same impact on conferences as it has on other aspects of our industry. Social media has had an impact as well. This changes the way companies should leverage these events, both in terms of how they use them for news, as well as for networking and lead generation.
This was the subject of the latest segment of our Beyond the Hype podcast series. I sat down with Lois and Bill McLaughlin to discuss how trade shows and conferences in our industry have evolved in the current economic and media landscape. Our conversation ranged from how the media are covering shows to how conferences are changing the way they produce events to harness more attendee participation.
We hope you enjoy this podcast. We'd love to hear about your own experiences at recent conferences and your observations in the comments.