Positive change in the tech trade media community
This week, we had the pleasure of hosting Deb Donston, newly-appointed editor of eWEEK, at our office where she shared some exciting new editorial changes for 2009. What was great about our meeting with Deb was not only that the coming changes for the publication will breathe new life into a technology trade media community that's been hit hard by the economic downturn, but it also demonstrated how PR and the editorial community can and do help each other.
Deb let us know about changes for eWEEK in the coming year. In fact, she's given us the opportunity to share them publicly here to help her spread the word.
The major change to eWEEK is that they'll be returning to their product-based editorial roots. Deb described the new editorial mission as this: actionable, purposeful, practical. The goal in the new year will be to provide readers with useful information they can use immediately, with a much bigger emphasis on product reviews -- as one of the last major tech trades to still have an actual lab facility at their disposal.
Other new additions to the editorial line-up for 2009 include:
eWeek Labs: 14-page product-review section which will lead off by an feature story that will act as the anchor for the entire Labs section. This anchor story will discuss the key issues surrounding a specific product area before delving into 6-7 product reviews per issue.
Products to Watch: Multi-page graphical feature that will point readers to new products and services that make use of innovative technology to help companies save money, create efficiencies and increase competitive advantage. This will appear in print as a two-page spread and will also be leveraged online in slide show format. The purpose of this section for eWEEK is to expand their ability to point readers to compelling products that they may not have time to fully review in a Labs setting but are important for their readership to be aware of.
Priority List: This section will be a place for industry thought-leaders to express what's high on their priority list (i.e. "what is keeping you up at night?") in a short, 200-word format. She will be open to receiving these lists from outside sources as "controlled contributed" content. Deb is currently working on the specific requirements for this section, which she'll share at a later date.
Roadmap: This is a short case-study feature which is another new section where eWeek will also consider "controlled contributed" content from outside sources as long as it fits her specific criteria, to be provided at a later date.
While there are other changes to come for eWeek, the ones listed above are some of the more compelling ones. A big thank you to Deb for engaging our team in an interactive and open discussion this week and for effectively re-opening the lines of communication between PR and journalists.