Where are marketing dollars going?
Yesterday, Bill McLaughlin wrote a great post about how companies must understand the opportunity social media presents both in terms of how they can become publishers and connect with customers and prospects. It seems he was also very prescient, as Marketing Sherpa today released some great data about how the current economy is affecting decisions on marketing spending.
While many areas will see more decreased spending than increased, one of two areas where more dollars are being added is social media/network marketing. Specifically, 48% of marketers plan to increase their spending on Web 2.0-based tactics. These are innovators thinking just as Bill espoused yesterday, and it's great to see data confirm this.
Are you among that 48 percent? What may be holding you back?