Things we can afford to forget -- PR Edition
Steve Baker at BusinessWeek sent out a tweet yesterday asking what things, such as phone numbers, we can now afford to forget. He posted his responses on his blog. My first thought was television station numbers and how to use a card catalog. Other things mentioned were paying bills by mail, street directions and spelling. This got me thinking about how things have changed in PR and what we can afford to forget. Here's some of mine: how to write pitches for delivery by anything other than email or social tools such as Facebook and Twitter, reporter's fax numbers and timing every piece of news towards Thursday deadline days for the trades. What other things can you think of?
