Described as the “nerve center for entrepreneurial activity” at Babson College, the Arthur M. Blank Center for Entrepreneurship (@BabsonEship), named for the founder of Home Depot, focuses on “expanding the practice of Entrepreneurship of All Kinds™ through innovative co-curricular programs and global collaborative research initiatives that inspire and inform Entrepreneurial Thought and Action®.”
A regularly featured presenter on social media and digital communications at the Entrepreneur’s Boot Camp, LPP Executive Vice President Bill McLaughlin shares his latest thoughts in a podcast after talking through the evolving communications and social media landscapes with more than 25 participants from around the globe at the most recent Boot Camp
As Bill notes in the podcast, the conversation has moved from what is the right platform to what is the right content, and how best to engage with key partners and customers. From the most recent class he participated in, social is alive and well and certainly fulfilling its expectations. Commitment is strong, and with low barriers to entry, the issue is still how do entrepreneurs – and anyone for that matter – find the time and how do you make sure what you are doing creates action.
Give a listen and let us know what you think. Comments welcome.