This Week In Social: May 2 – May 6

Happy Friday everyone! In this week’s social media recap we take a look at YouTube’s viral marketing plan, Facebook’s reactions, and Periscope’s new feature. As always, don’t forget to share, and let us know what you think in the comments! YouTube Ups its Viral Marketing Plan If you can’t make them, join them (through ads!).… Read More »

Reporting Live from the Kentucky Derby, Mint Julep in Hand

Most Kentucky Derby enthusiasts would agree that a Mint Julep can make or break a Derby-related celebration. But concocting the signature Kentucky Derby drink requires more preparation, dedication and precision than one may realize. A lot goes into making this one perfect cocktail, which plays a seemingly small role in the event itself but is… Read More »

Celebrating National Volunteer Month – Part 2

As April is National Volunteer Month, the “Hype Squad” at Lois Paul and Partners came together to get involved in our community and to spread goodwill. We sent two volunteer groups on two different days during the week of 4/18-4/22 to a nearby shelter on Newbury Street called The Women’s Lunch Place. One of our… Read More »

This Week in Social: April 25 – April 29

Happy Friday everyone! In this week’s social media recap we take a look at YouTube’s Content ID, a Facebook Gadget blog, and Twitter’s new label. As always, don’t forget to share, and let us know what you think in the comments! YouTube Changes How Content ID Works YouTube‘s copyright protection software Content ID gets its first… Read More »

Has Social Media Replaced Traditional PR?

Working in the industry, it’s a valid question to ask ourselves, “Is social media replacing traditional PR?” In a new video from Entrepreneur, featuring Victoria Kent, founder of Victoria Kent PR, she discusses how social media is taking over traditional public relations. She says, “I think social media is becoming more and more prevalent and… Read More »

This Week in Social: April 18 – April 22

Happy Friday everyone! In this week’s social media recap we take a look at chat bots, Facebook “tip jar,” and Facebook’s crazy new features. As always, don’t forget to share, and let us know what you think in the comments! Facebook Plans to Change the Way Your Newsfeed Works A report from Mashable says that Facebook… Read More »

Deep Breaths, it’s Stress Awareness Month

April is Stress Awareness Month, when healthcare professionals and health promotion experts come together to raise public awareness about the causes and cures for what some have coined “our modern stress epidemic.” According to Forbes, Public Relations Executives rank at #6 on the 2016 list of Top 10 Most Stressful Jobs, behind Enlisted Military Personnel, Firefighter, Airline Pilot, Police Officer, and Event… Read More »

Celebrating National Volunteer Month – Part 1

Ghandi once said, “The best way to find yourself is to lose yourself in the service of others,” and what better way to put this into action than to volunteer. In the spirit of April being National Volunteer Month, LPPers this week will be helping to serve lunch at a local women’s shelter called The… Read More »

This Week in Social: April 11 – April 15

Happy Friday everyone! In this week’s social media recap we take a look at Twitter traffic, Emoji drama, and Facebook’s crazy new features. As always, don’t forget to share, and let us know what you think in the comments! Twitter Can’t Compete with Facebook’s Media Power A recent report from Parse.ly examined data from 200… Read More »