This Week in Social: May 23 – May 27

Happy Friday everyone! In this week’s social media recap we take a look at Chewbacca mom, under sea wire and Twitter’s corporate structure. As always, don’t forget to share, and let us know what you think in the comments! Have a great labor day weekend!   Chewbacca Mom Viral Video Shatters Facebook Live Records If… Read More »

So You Want a Job in PR? Dos & Don’ts for Your Job Search

Congratulations PR graduates of 2016! You’ve spent the past four years learning about communications and PR, taking on internships to learn more about the field, and now you’re ready to apply those skills to your first post-grad, real-world job. Recently, our HR Manager Lauren Sheanon, provided some helpful tips for recent grads to consider upon entering… Read More »

This Week in Social: May 16 – May 20

Happy Friday everyone! In this week’s social media recap we take a look at Twitter live-streams, Twitter links, and Google’s IO news. As always, don’t forget to share, and let us know what you think in the comments! Twitter to Stop Counting Photos and Links in 140-Character Limit Social media managers rejoice! No longer will… Read More »

Paging Dr. Phil: Psychology and PR

I was recently telling a colleague how I really enjoyed pitching a particular account, and he gave me an odd look—the company didn’t have a rock star CEO, a life-changing product, or name brand recognition. Yet I found myself excited about the themes we were pitching because at the core, the mission had to do with the psychology around how… Read More »

This Week in Social: May 9 – May 13

Happy Friday the 13th everyone! In this week’s social media recap we take a look at Instagram analytics for business, Facebook 360-degree photos, and Instagram’s new re-design. As always, don’t forget to share, and let us know what you think in the comments! Instagram is testing analytics for businesses Last week, we got a glimpse of… Read More »

It’s Women’s Health Week – Three Media Trends to Watch

These days, it seems like we have an observance day, week or month for everything. However, I would argue that the healthcare industry declares the majority of observances – unsurprisingly, as health not only impacts all of us, but also is constantly changing and evolving at both the individual and population levels. This week, amid… Read More »

My Time as an Intern at LPP

When it comes to internships in public relations there is a common misconception of “quantity over quality.” I remember sitting down with my college advisor one afternoon a couple of years ago as he explained to me that getting hired after college can be dependent on the number of internships I had racked up during my college… Read More »

VR vs AR: Shifting Reality

Working in Tech PR you learn fairly quickly that understanding your clients’ technologies is only half the battle in telling a story. In order to keep our clients at the top of the news cycle, we must also understand what is capturing the attention of media, and discover how our clients’ technologies can play a… Read More »

The Austin Take: The Reputational Cost of Uber and Lyft’s Prop 1 Campaign

After early voting’s heavy turnout last week, Austin headed to the polls on Saturday May 7th to vote on Proposition 1. At its simplest level, the debate is whether or not Lyft and Uber drivers should undergo fingerprint background checks. A vote for Prop 1 is a vote to replace an existing city ordinance that… Read More »

This Week In Social: May 2 – May 6

Happy Friday everyone! In this week’s social media recap we take a look at YouTube’s viral marketing plan, Facebook’s reactions, and Periscope’s new feature. As always, don’t forget to share, and let us know what you think in the comments! YouTube Ups its Viral Marketing Plan If you can’t make them, join them (through ads!).… Read More »