This Week in Social: February 8 – February 12

Happy Friday everyone! In this week’s recap we take a look at Free Basics, Instagram, and Twitter’s new timeline. As always, don’t forget to share, and let us know what you think in the comments! It’s Official, India Bans Facebook’s Free Basics As we mentioned in a previous TWIS, Facebook has been running into issues with… Read More »

The Winners, the Losers, and the In-Betweeners

Nearly half of America’s TVs were tuned in to the Super Bowl on Sunday night. For some viewers (especially those of us in advertising, marketing, PR, and social media), however, the game came second to the advertisements and commercials. This year, viewers watching for the ads sat through a mismatched compilation of spots — of which many… Read More »

Four Event Planning Basics for PR Pros

Events are great places to connect with key stakeholders and launch important company news or products. Customers tend to congregate there, potential partners are there aplenty, and of course, the media often appear in droves. But the event isn’t just about what happens on the show floor – it’s about leveraging your presence there to truly expand… Read More »

This Week in Social: February 1 – February 5

Happy Friday everyone! In this week’s recap we take a look at Google Vs Apple, Custom Emoji, and Facebook’s reach from your GoPro. As always, don’t forget to share, and let us know what you think in the comments! Google Surpassed Apple as the World’s Most Valuable Brand Early on Tuesday, the market cap of Google’s newly… Read More »

Talking Measurement

Last week I had the opportunity to sit in on a conversation about one of my favorite topics, measurement in PR. There’s probably not a single PR or communications professional that hasn’t had to quantify what value they bring to the table at one point in time in the career. And from last week’s conversation,… Read More »

Grammar Grab Bag: Me, Myself and I

Don’t say, “me and Alex.”  Say, “Alex and I.” It’s a correction that we’ve all heard since childhood, similar to the “not can you, may you,” correction. Unfortunately, many of us seem to have taken away the wrong lesson from this correction and now use “I” exclusively, regardless of whether the situation calls for you… Read More »

This Week in Social: January 25 – January 29

Happy Friday everyone! In this week’s recap we take a look at Facebook likes, Google AI, and periscope from your GoPro. As always, don’t forget to share, and let us know what you think in the comments! Facebook Goes Beyond the Like Since 2009, the Facebook “Like” has been a defining feature of the social network. I… Read More »

Great Expectations: Properly Setting and Managing Client Expectations

Meeting client expectations is one of the most important elements of any PR professional’s job. Ensuring that a client’s expectations are attainable can mean the difference between success and failure.  That includes expectations regarding defining success, the time required, the budget, and everything in between. Fortunately, setting and managing client expectations doesn’t have to be difficult. There are… Read More »

Where Burritos Meet Telehealth: The Consumerization of Healthcare PR

In the past few years, there has been a steady move towards consumerization within the healthcare space. Patients are taking a more active role in their health, asking more questions and looking for health solutions that they can easily integrate into their daily lives. With this continued shift, those in the healthcare space are looking… Read More »